Language AI takes on new challenges

Language AI Learns the Art of Smooth Talking

Last week, we looked at how research on a multilingual knowledge base at Google could be forging the beginnings of truly multilingual language AI, marking one of the more interesting recent technological developments for the localization industry. Now, days later, new reports on a study at Facebook AI Research appears to signal even more compelling developments in NLP (natural language processing) than systems that can cross-reference world idioms. Challenging criticisms that NLP agents tend to be flat approximations of human speakers, it […]

Rakuten and Walmart, shedding light on the standardization versus localization debate

Standardization Versus Localization: Walmart Adopts eCommerce Localization Techniques

Big-box companies like Amazon and Walmart have only been enhancing their dominant presence in today’s market, particularly through recent eCommerce strengthening efforts. Their relentless takeover from acquisition to plain out-performance of smaller companies has similarly brought them to the international stage. Their expansion models however, have been significantly different with various results for their eCommerce […]

Global Product Marketing: When Localization Becomes Rebranding!

Global Product Marketing: When Localization Becomes Rebranding!

When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]

Alternative Energy Translations Joins the Global Resurgence, including wind and solar

Alternative Energy Translations Join the Global Resurgence

With the fossil fuel industry facing daunting global challenges and governments worldwide rethinking their carbon footprints, alternative and renewable energies have had an unexpected spotlight moment during the 2020 pandemic. On the one hand, many gas and oil conglomerates have seen their global market gains depleted by reduced economic activity worldwide, as well as international […]

NGO communications are getting more hyperlocal

Hyperlocality in the Age of WhatsApp

As governmental bodies determine their responses to the coronavirus pandemic, technology is reaching across nations to aid these efforts in a wide range of capacities, from supporting NGO communications to coordinating vaccine development efforts. In these times, information regularly crosses linguistic boundaries with the utmost urgency, and in response people all over the world have […]

Cross-border communication is one thing the sun will never set on

CSOFT Values Cross-Border Communication, Inside & Out

Regardless of who you interact with here at CSOFT (which stands for Communication Solutions Of Foreign Trade, with the word “soft” implying an intelligent harnessing of technology) you will find values both within the company, and within the people, that are universal to cross-cultural and cross-border communication. At CSOFT, we celebrate diversity and inclusivity, both […]

Online entertainment translations

Online entertainment translations: A “Netflix and Quarantine”

Online entertainment translations have been key to enjoying lockdown streaming services worldwide. Whether you’re sheltering in place in Denmark or in Chattanooga, Tennessee, the outrageous new docuseries “Tiger King: Murder, Mayhem and Madness” has likely made its appearance on your Netflix home page over the past couple of weeks. While Netflix has been somewhat close-lipped […]