Defeating Product Confusion: When Localization Becomes Rebranding!

Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over 145 Subway locations in Ireland, more than 22,000 in the United States and over 38,000 locations around the world, Subway is the world’s largest global fast-food chain. Although now reviewing the ruling, officials from Subway publicly disagreed with this announcement, […]

Alternative Energy Joins the Global Resurgence

With the fossil fuel industry facing daunting global challenges and governments worldwide rethinking their carbon footprints, alternative and renewable energies have had an unexpected spotlight moment during the 2020 pandemic. On the one hand, many gas and oil conglomerates have seen their global market gains depleted by reduced economic activity worldwide, as well as international […]

Hyperlocality in the Age of WhatsApp

As governmental bodies determine their responses to the coronavirus pandemic, technology is reaching across nations to aid these efforts. In these times, information regularly crosses linguistic boundaries with the utmost urgency, and in response people all over the world have come together to aid translators in their work. For example, WhatsApp, a social media chat […]

Localizing the Tiger King: A “Netflix and Quarantine” Hit for the Whole World

Whether you’re sheltering in place in Denmark or in Chattanooga, Tennessee, the outrageous new docuseries “Tiger King: Murder, Mayhem and Madness” has likely made its appearance on your Netflix home page over the past couple of weeks. While Netflix has been somewhat close-lipped with viewership data from outside of the United States, it appears that […]