As providers of luxury goods translations know well, luxury retail is no ordinary business, as branding and marketing are imbued in virtually every facet of these products and their messaging. That makes it one of the most astonishing developments of 2020 so far that like other industries that have long resisted online retail, luxury brands […]
The annual LocWorld conference is returning from February 28th to March 2nd with many influential speakers and topics to look forward to. Last year’s conference was a success, discussing topics such as how to engage global customers profitably and the importance of culture when connecting people around the world. To get a sneak peek into what to expect at a LocWorld Conference, we’ve asked our VP of Greater China Business and Global Operations, Philippe Cao, to share his experience from last year’s event.
For millennials, it’s hard to remember a time when machines weren’t already doing the jobs of humans. After all, almost every daily activity is automated these days; we use machines to withdraw money, buy train tickets, and scan groceries. Machines even answer our queries on the phone, as well as assemble our cars. As a result, […]
This week on Simply CSOFT, we follow up our post on failed localization attempts with some of examples of companies that got it just right. Come take a look at how well-executed localization benefited companies like Apple and Nintendo.