The Limitations of Grammar: Part I

When it comes to written materials, perfect grammar isn’t the most important thing to prioritize. The most important aspect of any written materials is, and always will be, communication. In this series of articles, we will look at a number of examples that lay bare some of grammar’s inadequacies when it comes to communication. For this first part we will look at the problem recursive grammar poses to the art of communication.

technical

Writing Technically To The Non-Technical Audience

Producing technical documentation in the wrong way can cost a company thousands of dollars as it can be damaging to your business if nobody knows how to use your products. When your audience is the general public (no matter what industry you’re in) it’s important to keep communication simple. Here are some tips to keep in mind as a technical writer writing to the non-technical audience.

hello china

The Development of Technical Writing in China

These days, with more and more Chinese tech companies going global and needing to appeal to Western markets, the need for high-quality technical communications teams is vital and ultimately the key to a company’s success. In order to effectively and efficiently utilize technical communication (TC) teams, we must look at the most common differences between Chinese and Western TC standards.

3 Important UXO Strategies to Consider

3 Important UXO Strategies to Consider

We can become so focused on the insider experience of developing and marketing our great products that we lose sight of how customers experience them. If a customer has a poor interaction or feels frustrated with an interaction, they are unlikely to buy and even less likely to return to our products. Leveraging real customer behavior to improve customer satisfaction is the process called user experience optimization, or UXO.