Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over 145 Subway locations in Ireland, more than 22,000 in the United States and over 38,000 locations around the world, Subway is the world’s largest global fast-food chain. Although now reviewing the ruling, officials from Subway publicly disagreed with this announcement, […]
[dropcap type=”square or circle”] I [/dropcap]t only takes a quick look around to realize that the age of China has arrived. Consumers around the world are typing on their Lenovo computers, watching their favorite programs on Hisense television sets and talking on Huawei mobile phones. Invigorated by its 1.4 billion inhabitants, China is undoubtedly on […]
Jack Ma once likened his company Alibaba to “a crocodile in the Yangtze”: strong in China, but once outside familiar waters, not in a position to take on the “shark in the ocean,” eBay. China’s huge domestic market has meant that previously, enormous business successes could be found without taking the risks of venturing abroad. […]
When will Chinese companies become major players in the world market? Though the Middle Kingdom has the world’s second largest economy and is home to many large companies, there hasn’t yet been a Chinese brand that has been able to garner overwhelming success with their brand overseas. The very incentive to step into foreign markets […]
Simply CSOFT is back to bring you up to speed with news stories making the headlines this week in the business world: LG Seeks to Buy Elizabeth Arden, Chinese Customers Return to KFC, China’s Xiaomi to Enter 10 New Countries. All of this and more!
If you haven’t heard, it’s Customer Service Week at Simply CSOFT! Stop by to read all about the second virtue of customer service through a Taoist lens. Yesterday we discussed how a sharpened focus can lead to better understanding of clients’ needs. Today we will emphasize the concept of perception, and how service providers can alter their customer service approach to better satisfy their customers. Stay tuned for more virtues all this week!
Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.