Regardless of who you interact with here at CSOFT — which stands for Communication Solutions Of Foreign Trade and the word “soft” implying an intelligent harnessing of technology — you will find values both within the company, and within the people, that are universal. At CSOFT, we celebrate diversity and inclusivity, both in our work […]
To be global is to be local. The reverse is also true; a localized business is a global one. Our interconnected world signals a mass adoption of popular trends, and in turn, this illicit strong opposition from consumers – a growing desire to stand out as a unique individual. In the words of Tadashi Yanai […]
Chinese brands are more global today than they ever have been. Between 2011 and 2017, the number of Chinese companies in the Fortune Global 500 jumped from 61 to 109 and three of the top five are now Chinese. With the help of CSOFT’s expert marketing content creators and technical writers in the Global Communications team, Alibaba is becoming a trusted global brand.
Shunee Yee, Founder and CEO of CSOFT International, led the talks stating that, “more and more Chinese companies are trying to shift their business models to sell their products abroad. Many Shenzhen companies started as cheap manufacturers and some of them have become leading brands in global businesses.”
The turn of the year is upon us, and that means it’s time to reflect not only on what we’ve done this year, but also on what 2017 has to offer us. To make the most out of 2017 for your business, consider these tips when planning your business goals for next year:
The rise of e-commerce has inevitable importance as companies branch out across the world and buying focus begins to change from traditional brick and mortar establishments to online marketplaces. In this blog we will explore major global companies that, through recognizing e-commerce as a vital tool, have thrived through its use and development.