Chinese brands are more global today than they ever have been. Between 2011 and 2017, the number of Chinese companies in the Fortune Global 500 jumped from 61 to 109 and three of the top five are now Chinese. With the help of CSOFT’s expert marketing content creators and technical writers in the Global Communications team, Alibaba is becoming a trusted global brand.
Shunee Yee, Founder and CEO of CSOFT International, led the talks stating that, “more and more Chinese companies are trying to shift their business models to sell their products abroad. Many Shenzhen companies started as cheap manufacturers and some of them have become leading brands in global businesses.”
The turn of the year is upon us, and that means it’s time to reflect not only on what we’ve done this year, but also on what 2017 has to offer us. To make the most out of 2017 for your business, consider these tips when planning your business goals for next year:
The rise of e-commerce has inevitable importance as companies branch out across the world and buying focus begins to change from traditional brick and mortar establishments to online marketplaces. In this blog we will explore major global companies that, through recognizing e-commerce as a vital tool, have thrived through its use and development.
Translation tools have played a huge role in shaping the industry and here at CSOFT, we consider ourselves experts in the field. So much so that CSOFT’s very own Michael Gray led a workshop on translation tools in the CSOFT San Francisco office recently which was attended by a number of experts in the translation industry.
One of the themes in everyone’s minds after this year’s summit included the effect of the translation industry in China, and subsequent changes to its market development and necessities for adequate and suitable translation and localization services that have developed as a result.