CSOFT International
We Want You: WeChat
China’s leading social app WeChat is not just generic, chat-focused mobile application. It’s an amalgamation of social media apps like Twitter, Facebook, Talkbox, Instragram, Skype, and Grindr. What is it about this app that has over 300 million users hooked and why should you be paying attention? Click and read on!
Atrabilious – Wacky Word Wednesday
According to Ancient Greek and Roman physicians, having too much black bile in your body can make you irritable and emotionally sensitive. What exactly is black bile and how do you describe someone who has too much of it in their system? Click and find out at Simply CSOFT!
Chinese Brand Makeover
Some names simply don’t travel well. And if Chinese companies want to go global, they may have to give their Chinese name a complete makeover and add a little bit of magic to it. But whether you’re a Chinese company or not, this piece should provide some food for thought, especially when choosing a powerful brand name.
