At 11:00 EDT on July 18, 2018 Joshua Hughman, Director of Business Development, Europe, who was previously the Director of Business development for our Global Communications department based in China at CSOFT International will be presenting a Webinar partnered with GALA (Globalization and Localization Association) about how he has found success in the Chinese translation […]
Chinese brands are more global today than they ever have been. Between 2011 and 2017, the number of Chinese companies in the Fortune Global 500 jumped from 61 to 109 and three of the top five are now Chinese. With the help of CSOFT’s expert marketing content creators and technical writers in the Global Communications team, Alibaba is becoming a trusted global brand.
China’s online education industry has grown consistently in recent years. With US$1.2 billion of global investments in edtech in 2016 and an expected 20% annual growth rate, the e-education market is expected to reach US$190 billion by 2019, according to iResearch. More than just a new trend or fashion, the digitalization of education in China is becoming a serious industry.
These days, with more and more Chinese tech companies going global and needing to appeal to Western markets, the need for high-quality technical communications teams is vital and ultimately the key to a company’s success. In order to effectively and efficiently utilize technical communication (TC) teams, we must look at the most common differences between Chinese and Western TC standards.
or Chinese brands who are interested in expanding internationally, there are many important factors to consider. In fact, in order to successfully ‘go global’, 4 out of the top 5 Chinese global companies and 50% of the brands listed in the report have used CSOFT’s international services. When partnering with these companies, CSOFT uses its cultural and linguistic expertise to overcome the barriers and pre-conceptions that often meet Chinese brands in international markets.
90 seconds with CSOFT is a collection of 90 second videos that gives viewers a brief and engaging insight into the localization industry. Over the coming months we plan to feature interviews with experts in the industry, a variety of CSOFTers from a number of different departments, and a series of short clips discussing the basics of localization and translation.
Translation Innovation is necessary to going global. When your company is looking to go global, and bridge the gap between domestic and international markets, it can often be difficult to break one’s own tried and tested mold in order to achieve market penetration. While it may be easy to say, “If it ain’t broke, don’t […]
Shenzhen is a city that truly symbolizes innovation. From its designation as China’s first Special Economic Zone in 1980, it has miraculously developed from being a small fishing village of 30,000 people into the technology and manufacturing hub of the world; a roaring metropolis of 14 million people, each hoping to find the Chinese dream.