More and more mobile users are realizing that most mobile apps are a hassle; they simply clutter mobile screens and waste of valuable bandwidth. And app creators are starting to question whether they should make apps to begin with. That’s because as the number of mobile apps has exploded on both the Apple Store and […]
For retailers, the holiday season is already in full swing and they are wasting no time revamping their strategy to entice would-be shoppers. Several Halloween costume shops in the US, for example, are reportedly taking over abandoned buildings and turning them into a fantastical costume shop. Read on and get the latest retail news from around the world.
It seems there may be trouble on the distant horizon for the hydrocarbon industry as the world becomes more carbon conscious and they’re not alone—some rumblings in the tech world are causing questions about an Apple acquisition while one analyst plays the canary in the coal mine, crying “Bubble,” for the industry as a whole.
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Hi everyone, take a look at the latest blog entry on Simply CSOFT for an informative overview of the localization industry, past to present and beyond. Michael Anobile discusses his experiences and views regarding the development of localization and where it might be headed. Read about it on Simply CSOFT!
Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.
At our recent Worldwide Operations Summit, we benefited from the keynote presentations of several very talented localization professionals, one of whom was Tex Texin, renowned internationalization expert and software globalization consultant. To follow up on his presentation, we interviewed Tex about technological trends in the localization industry. This is the transcript of that interview, in which Tex discusses the pros and cons of controlled authoring and delves into the proper application of crowdsourcing in the translation process.