Petra Held – Achieving Competitive Business Advantage in the European Market

Successful sales strategies in Europe aren’t so simple as offering a good product at a good price. In order to effectively network and sell your products or services in the European market, you need to have an intimate understanding of culture, language, and history in your target market(s). Stop on by and see what Petra Held, a localization expert and business development manager at CSOFT, has to say about the relationship between culture, language, and different sales approaches in Europe.

Women in Localization Officially Announces Board of Localicious Professionals

At their holiday party last week, the Women in Localization group officially announced a new board of directors and managers. Stop on by to read more about the group, their goals, and check out the newly elected board. Also, if you yourself are a woman involved in localization or globalization, come see how you can join this growing global group of professional women localizers.

Women in Localization – Powerful Movers and Shakers in the Industry Go Global

Have you ever heard of Women in Localization? It’s a group that started in Northern California just a few years back, and recently their membership has practically exploded in numbers as the group opened their doors for global membership. Come check out this exclusive interview with the three brilliant founders who discuss the history of their group, the challenges women face in this industry, and how Women in Localization is rapidly growing into powerful, international team of movers and shakers.

DITA Europe 2010: Nice Weather, Technology and Mozart

For those of you who didn’t have the opportunity to attend, the DITA Europe 2010 Conference in Vienna was a rousing success. In this guest entry, Carl Yao, the Vice President of Global Strategy at CSOFT, relates two DITA success stories from companies that saved a ton of money on translation and localization as a direct result of applying XML-based DITA standards to their content development processes. Carl also gives a quick rundown of his own presentation at the conference, “How to Become an Expert Terminologist in 30 Minutes.” Come check it out!

Localization Expert – An interview with Tex Texin

At our recent Worldwide Operations Summit, we benefited from the keynote presentations of several very talented localization professionals, one of whom was Tex Texin, renowned internationalization expert and software globalization consultant. To follow up on his presentation, we interviewed Tex about technological trends in the localization industry. This is the transcript of that interview, in which Tex discusses the pros and cons of controlled authoring and delves into the proper application of crowdsourcing in the translation process.