Marketing Translations: Social Media and the Evolution of Language

Marketing Translations have been crucial to the evolution of language online. With words such as “unfriend,” “selfie” and “lol” finding their way from our computer screens to our everyday vocabulary, there’s no denying social media has a significant impact on the way we communicate. It exposes language to a constant state of alternation, regeneration, and […]

I Translate Panel

What Does “I Translate, I Transform” Mean to You?

“I translate, I transform.” What does this phrase mean to you? CSOFT’s very own Will Knight presented his panelists with that question at the recent CSOFT’s 11th Annual Summit in September. On the panel were Paul Liotti, technical communications and localization manager for Carestream, Annya Sedova-Bertram, senior manager at EMC, and Francois Zhang, director for […]

I Translate Initiative: Debunking Argentinian Stereotypes

As our I Translate initiative continues, we’d like to introduce you to Marina Ilari, a Spanish translator from Argentina. Always smiling and vibrant, Marina helps us debunk the biggest stereotypes: are Argentinians self-centered, and do all Argentinians really know how to dance the tango? She also tells us how translation allows her to connect with […]

Winner of I Translate Competition Round 1: Carla Alexandra Lopes

The first round of the I Translate competition has officially come to an end. For this competition, we asked respondents to complete the sentence “I translate because…” The contest was open to linguists all around the world, and creativity was strongly recommended. Our winner was selected based on the amount of social media likes the […]

PhotofromCSOFT'sWorldOperationsSummit

I Translate: Portugal – 95% Mustaches, 5% Bakeries?

Today, we are excited to share some exciting insights from one of our extremely talented in-house translators from Portugal, Liliana Silva. Translating from (Portugal) Portuguese, a day in the life of Liliana is by no means typical; her life is a constant whirlwind of changes depending on the work she has. In today’s video, you’ll […]

PhotofromCSOFT'sWorldOperationsSummit

I Translate: Are Chinese People Really That Good at Ping Pong?

As a global organization specializing in the localization and translation market, we have in-house translators that speak a variety of languages. Today we’ll introduce you to our very own Wenlei Qu, a Chinese Linguist here at CSOFT international. We will once again be breaking down some stereotypes about Chinese people with our expert from Qingdao. The […]