In addition to standards allowing easier processing and review, having information readily in a comparable format allows scientists to gather and compare study data from multiple sources. So, let’s take a quick look at those standards.
When launching a product or service into the global marketplace, there are many factors which should be taken into account. Creating a UI that is clear, consistent, responsive, and attractive can be the difference between a successful product launch, and watching your efforts go to waste.
In our digitally connected world, e-Learning is being used ever more frequently as a method of information delivery. Utilized by industries around the globe, e-Learning allows for efficient and cost-effective continued learning and training opportunities. Localizing e-Learning material enables users to access course materials easily from anywhere around the world through the internet or company intranet.
Marketing translations is a vital step across all industries. Due to the cultural differences that affect global markets, you need to take special care when presenting your branding messages. Unlike technical documents, marketing communications material is highly visible and often written in highly expressive language. If you want to reach a global audience, it is essential to make sure your marketing messages resonate cross-culturally. Transcreation makes this possible.
At this point, there is no real question as to whether or not Earth’s language diversity is dwindling, as it already clearly is. But there is a question as to how much of this phenomenon is due to increasingly powerful machine translation (MT) tools such as neural machine translation (NMT) versus how much is due to natural processes.
Translations need to encounter a layer of “cultural” translation. Beyond literally translating words or phrases, linguists must also be cultural experts who can examine how a specific group of people will respond to a given word or phrase. At CSOFT, we use cultural and subject matter experts to ensure that every translation is accurate.
With the spread of English, many assumed that Esperanto would die out, yet today, because of the visibility it’s gained from the digital revolution, the language is still adding followers. The popular language-learning mobile application, Duolingo, added Esperanto to its catalog of languages in 2015, and it quickly gained more than 600,000 active users. Today, Esperanto is spoken by nearly 2 million people as a second language in 115 countries.