AI Learns the Art of Smooth Talking

Last week, we looked at how research on a multilingual knowledge base at Google could be forging the beginnings of truly multilingual AI, marking one of the more interesting recent technological developments for the localization industry. Now, days later, new reports on a study at Facebook AI Research appears to signal even more compelling developments in NLP (natural language processing) than systems that can cross-reference world idioms. Challenging criticisms that NLP agents tend to be flat approximations of human speakers, it appears […]

Rakuten and Walmart, shedding light on the standardization versus localization debate

Standardization Versus Localization: Walmart Adopts eCommerce Localization Techniques

Big-box companies like Amazon and Walmart have only been enhancing their dominant presence in today’s market, particularly through recent eCommerce strengthening efforts. Their relentless takeover from acquisition to plain out-performance of smaller companies has similarly brought them to the international stage. Their expansion models however, have been significantly different with various results for their eCommerce […]

Is AI Multilingual? How New Advances Could Be Pushing Past Language-specific Information Retrieval

What if multilingual AI truly had the ability to make assorted connections spanning a broad knowledge of the world sourced from hundreds of languages? When you enter a piece of text in Google Translate using the ‘Detect language’ feature, an algorithm able to recognize the belonging of specific words and patterns to various world languages selects one of many linguistic frameworks at its disposal, then begins the more linear natural language processing (NLP) task of translating your […]

Localizing Communications: Challenges of Smarter Language AI Technology

Have you ever thought about the importance of AI technology localization and the role it has in your communications? For everyone keeping up with our posts on the latest developments in artificial intelligence, two major themes in how AI technology is impacting communications are likely already familiar points of interest: how AI is changing industries that need communication solutions, […]

Localizing Internal, Yet Global Communications

Different companies have their distinct ideas about business best-practices, and the role internal communications have on a global scale. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics to localize internal communications such as brand position, differentiation, and customer experience, […]

Halloween Story Contest – 1st Place Winner: Who’s Coming on Halloween Night?

Who’s Coming on Halloween Night? Tonight is Halloween. It is really exciting. Little Pumpkin hid behind the door and waited for his friends anxiously. Father Pumpkin, Mother Pumpkin, Grandpa Pumpkin, Grandma Pumpkin and Big Pumpkin did not notice his absence – they were busy making Pumpkin cake. Following traditions, Little Pumpkin’s family was celebrating the […]

Could Regulatory Submissions Be Coming to the Tech World? New Communication Needs for Consumer Protection

This week the Harvard Business Review addressed the need for increased thought leadership in regulatory submissions for the tech world pertaining to cloud computing, artificial intelligence, blockchain, and smart robotics. As the author highlights, these technologies are so disruptive that the question is not only how they should be regulated, but if governments and regulatory bodies […]

Defeating Product Confusion: When Localization Becomes Rebranding!

Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over 145 Subway locations in Ireland, more than 22,000 in the United States and over 38,000 locations around the world, Subway is the world’s largest global fast-food chain. Although now reviewing the ruling, officials from Subway publicly disagreed with this announcement, […]

Disruptive So Far: A Look Back at Neural Machine Translation in the Age of Natural Language Processing

With news this week that Google has improved some of the key linguistic functionalities of its search engine’s machine learning algorithms – including an AI spell check improvement that Google’s head of search considers more important by itself than the previous five years’ progress – it is an interesting moment in the brief history of […]