Across the globe people found new measures to facilitate cross-border communications in 2020. In numerous countries, physical borders were enforced, discouraging the movement of people and cross-cultural initiatives. In times when people around the world were confined, many sought inventive ways to reach across borders and harvest multicultural connections. Millions of people expressed new interests […]
2020, a year notable for its many setbacks, was also a year of remarkable progress for technologies like AI and blockchain, as well as digital communications more broadly as they continued to vault over longstanding R&D hurdles as a novel means of coping with the year’s challenges. Looking ahead to 2021, much of the same […]
Nowadays, annual celebrations of global holidays are far from region-specific. With the people celebrating them dispersed far and wide in the world, local traditions are gradually becoming more global in nature, particularly as global travel restrictions force people to gather in new ways. The end of the year usually symbolizes a time of coming together and sharing moments of happiness. Populations around […]
Look into any household today and you will surely find kitchenware from across the globe. Have you ever wondered about the stories behind these things and the meanings behind common kitchenware translations, though? Kitchens play a significant part of our holiday traditions and are usually a place of warmth and delicious smells. Around the world, […]
In a year that has seen all of us adapting to new models for conducting virtually every aspect of our lives (virtually), one thing that has seemingly never failed to carry on the same as ever is artificial intelligence. 202o has been a major year for language AI, in particular, and the stories from throughout […]
Cross-cultural branding is a tricky business, and it is never enough simply to know your own brand or product. Even in the seemingly universal world of sports, brand identity relies greatly on external perception, and companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even […]
In the fascinating world of medical AI, applications that utilize machine learning to solve problems tend to amaze in unexpected ways. True to form, DeepMind, the reigning world Go champion, chess champion, and eternal victor in popular eSports such as Warcraft, may have cut its teeth in the gaming world to get where it is […]
Last week, we looked at how research on a multilingual knowledge base at Google could be forging the beginnings of truly multilingual language AI, marking one of the more interesting recent technological developments for the localization industry. Now, days later, new reports on a study at Facebook AI Research appears to signal even more compelling developments in NLP (natural language processing) than systems that can cross-reference world idioms. Challenging criticisms that NLP agents tend to be flat approximations of human speakers, it […]
Big-box companies like Amazon and Walmart have only been enhancing their dominant presence in today’s market, particularly through recent eCommerce strengthening efforts. Their relentless takeover from acquisition to plain out-performance of smaller companies has similarly brought them to the international stage. Their expansion models however, have been significantly different with various results for their eCommerce […]
What if multilingual AI truly had the ability to make assorted connections spanning a broad knowledge of the world sourced from hundreds of languages? When you enter a piece of text in Google Translate using the ‘Detect language’ feature, an algorithm able to recognize the belonging of specific words and patterns to various world languages selects one of many linguistic frameworks at its disposal, then begins the more linear natural language processing (NLP) task of translating your […]
Have you ever thought about the importance of AI technology localization and the role it has in your communications? For everyone keeping up with our posts on the latest developments in artificial intelligence, two major themes in how AI technology is impacting communications are likely already familiar points of interest: how AI is changing industries that need communication solutions, […]
Different companies have their distinct ideas about business best-practices, and the role internal communications have on a global scale. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics to localize internal communications such as brand position, differentiation, and customer experience, […]
