The Limitations of Grammar: Part I

When it comes to written materials, perfect grammar isn’t the most important thing to prioritize. The most important aspect of any written materials is, and always will be, communication. In this series of articles, we will look at a number of examples that lay bare some of grammar’s inadequacies when it comes to communication. For this first part we will look at the problem recursive grammar poses to the art of communication.

the-road-ahead-localization-in-2018-csoft

The Road Ahead for Localization – 2018 and beyond

The industry is projected to continue an upwards trend in growth as more companies utilize localization strategies to upgrade their multinational operations, with many allocating line item budgets specifically for localization. As consumers move away from traditional forms of media consumption, the industry will see a greater demand for video and voice localization for a range of devices and platforms, and embrace newer methods to improve agility and adaptability. Humans will still remain relevant since AI-backed advancements in machine translation technology, however remarkable, will not spell doom for LSPs and translators; instead, their adoption will popularize transcreation services and specialized content skills.

marketing trends

3 Online Marketing Trends to Watch In 2018

As we begin a new year, we take a look at 3 online marketing trends that every business should be aware of to have a successful 2018. To best implement these tips into your 2018 marketing efforts, it’s important to have a marketing team that not only is aware of its target audience in your home country, but also aware of the changes and tweaks that are needed to effectively target different markets around the world.