CSOFT International

CSOFT International is a translation, localization, and global communication services provider that helps international businesses reach out to customers around the world.

Machine translation on the horizon

MT, NMT, and MTPE in the Age of Natural Language Processing

When trying to understand the distinction between technology-driven translation solutions like machine translation (MT) and neural machine translation (NMT), it can be tempting to seek simpler analogies from beyond the realm of technology. Increasingly, though, parsing the respective advantages of these solutions requires an awareness of distinctions in machine learning and artificial intelligence that will […]

Social media translation: a task with many faces

The Importance of Localizing Your Social Media Strategy for 2021

There is no doubt that social media has played a dominant role in business marketing during the coronavirus pandemic, with social media translation providing a key avenue for engaging global customers during the crisis. Social media facilitated a large proportion of social and business interactions during worldwide lockdowns, with Statista citing that social media usage […]

Cross-border communications: ever more sophisticated.

Cross-border Communications: Entering 2021

Across the globe people found new measures to facilitate cross-border communications in 2020. In numerous countries, physical borders were enforced, discouraging the movement of people and cross-cultural initiatives. In times when people around the world were confined, many sought inventive ways to reach across borders and harvest multicultural connections. Millions of people expressed new interests […]

So many countries, so many global holidays and traditions...

Celebrate the Holidays with CSOFT Around the World

Nowadays, annual celebrations of global holidays are far from region-specific. With the people celebrating them dispersed far and wide in the world, local traditions are gradually becoming more global in nature, particularly as global travel restrictions force people to gather in new ways. The end of the year usually symbolizes a time of coming together and sharing moments of happiness. Populations around […]

Cross-cultural branding: vital in the world of sports

Avoiding Misinterpretation and Brand Damage with Tailored Marketing: Lessons from the Sporting World

Cross-cultural branding is a tricky business, and it is never enough simply to know your own brand or product. Even in the seemingly universal world of sports, brand identity relies greatly on external perception, and companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even […]

Language AI takes on new challenges

Language AI Learns the Art of Smooth Talking

Last week, we looked at how research on a multilingual knowledge base at Google could be forging the beginnings of truly multilingual language AI, marking one of the more interesting recent technological developments for the localization industry. Now, days later, new reports on a study at Facebook AI Research appears to signal even more compelling developments in NLP (natural language processing) than systems that can cross-reference world idioms. Challenging criticisms that NLP agents tend to be flat approximations of human speakers, it […]