Localizing Internal, Yet Global Communications

Localizing Internal, Yet Global Communications

Different companies have their distinct ideas about business best-practices, and the role internal communications have on a global scale. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics to localize internal communications such as brand position, differentiation, and customer experience, […]

Halloween

CSOFT Story Contest (Winner): Who’s Coming on Halloween Night?

Who’s Coming on Halloween Night? Tonight is Halloween Night. It is really exciting. Little Pumpkin hid behind the door and waited for his friends anxiously. Father Pumpkin, Mother Pumpkin, Grandpa Pumpkin, Grandma Pumpkin and Big Pumpkin did not notice his absence – they were busy making Pumpkin cake. Following traditions, Little Pumpkin’s family was celebrating […]

Working Towards Tech Regulatory Submissions Translations

Tech Regulatory Submissions Translations for Consumer Protection

This week the Harvard Business Review addressed the need for increased thought leadership in regulatory submissions for the tech world pertaining to cloud computing, artificial intelligence, blockchain, and smart robotics. As the author highlights, these technologies are so disruptive that the question is not only how they should be regulated, but if governments and regulatory bodies […]

Global Product Marketing: When Localization Becomes Rebranding!

Global Product Marketing: When Localization Becomes Rebranding!

When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]

neural machine translation (NMT)

Disruptive So Far: Looking Back at Neural Machine Translation (NMT) Within Natural Language Processing

With news this week that Google has improved some of the key linguistic functionalities of its search engine’s machine learning algorithms – including an AI spell check improvement that Google’s head of search considers more important by itself than the previous five years’ progress – it is an interesting moment in the brief history of […]

Blockchain Translations: Less to Fear from Quantum Computing

Blockchain Translations: Less to Fear from Quantum Computing

When heavyweight technologies, such as blockchain and quantum computing, begin to clash, it isn’t always a straightforward matter of competition. Beyond the inevitable struggles for dominance that arise within technological sectors, separate spheres of technology can sometimes create existential threats for each other despite sharing little of a marketplace in common. Just as interesting, these […]

GPT-3: A Window into AI Translation and Natural Language Processing

GPT-3: A Window into AI Translation and Natural Language Processing

When bombarded almost weekly with reports of the latest hair-raising machine learning or facial recognition capabilities, it is easy to tune out the rising clamor over advancing AI while a human-obsolete world fails to materialize in our midst. Even so, headlines this week like Microsoft Gets Exclusive Access to AI Deemed ‘Too Dangerous To Release’ […]

Diversifying Manufacturing and Innovation with 3D Printing Translations

Diversifying Manufacturing and Innovation with 3D Printing Translations

Among recent technological benchmarks, 3D printing is unique in its potential to “democratize” technical innovation for consumers worldwide. Also referred to as Additive Manufacturing, or AM, 3D printing has managed in the few years since its emergence to not only enhance the precision and complexity of physical production, but also to eliminate many of the […]