Chinese brands are more global today than they ever have been. Between 2011 and 2017, the number of Chinese companies in the Fortune Global 500 jumped from 61 to 109 and three of the top five are now Chinese. With the help of CSOFT’s expert marketing content creators and technical writers in the Global Communications team, Alibaba is becoming a trusted global brand.
When will Chinese companies become major players in the world market? Though the Middle Kingdom has the world’s second largest economy and is home to many large companies, there hasn’t yet been a Chinese brand that has been able to garner overwhelming success with their brand overseas. The very incentive to step into foreign markets […]
BookBub, American Eagle Outfitters, Alibaba. These are three companies that are showing that expansion is the only way to survive in today’s competitive business world. This week in the news, we highlight all three as they make aggressive moves to reach global markets.
This week in the news, Israel’s technology industry seems to be immune to the ongoing conflict with Hamas and India’s biggest e-commerce site Flipkart secured $1 billion in funding and aspires to dominate its own domestic market.