Video Localization: The Importance of Subtitling and Dubbing in the Film Industry

Have you ever looked at the options available on your TV remote and wondered just how important subtitle translation really is? During the 2020 Academy Awards, Bong Joon Ho’s Parasite, a South Korean black comedy thriller that stars a Korean family challenging societal expectations, made history as the first non-English speaking film to win Best […]

Language AI takes on new challenges

Language AI Learns the Art of Smooth Talking

Last week, we looked at how research on a multilingual knowledge base at Google could be forging the beginnings of truly multilingual language AI, marking one of the more interesting recent technological developments for the localization industry. Now, days later, new reports on a study at Facebook AI Research appears to signal even more compelling developments in NLP (natural language processing) than systems that can cross-reference world idioms. Challenging criticisms that NLP agents tend to be flat approximations of human speakers, it […]

Is AI Multilingual? How New Advances Could Be Pushing Past Language-specific Information Retrieval

Is AI Multilingual? How New Advances Could Be Pushing Past Language-specific Information Retrieval

What if multilingual AI truly had the ability to make assorted connections spanning a broad knowledge of the world sourced from hundreds of languages? When you enter a piece of text in Google Translate using the ‘Detect language’ feature, an algorithm able to recognize the belonging of specific words and patterns to various world languages selects one of many linguistic frameworks at its disposal, then begins the more linear natural language processing (NLP) task of translating your […]

neural machine translation (NMT)

Disruptive So Far: Looking Back at Neural Machine Translation (NMT) Within Natural Language Processing

With news this week that Google has improved some of the key linguistic functionalities of its search engine’s machine learning algorithms – including an AI spell check improvement that Google’s head of search considers more important by itself than the previous five years’ progress – it is an interesting moment in the brief history of […]

content management

The Growing Appeal of Single Source of Truth in Content Management

As data and information become increasingly vital resources for companies navigating the complexities of global markets, the need for innovative data and content management techniques has become a prevalent strategic concern across sectors. Already an established focus for internal management practices, this need is rapidly gaining attention in external-facing business areas including sales, marketing, and […]

What Video Game Translators Tell Us About Video Game Localization

What Video Game Translators Tell Us About Video Game Localization

In 2017, gaming company Sports Interactive provoked the ire of Chinese gamers who were not able to find a Chinese translation for its game Football Manager 2017. Soon after, a flood of negative reviews from those users followed on Steam (the largest online video game distribution platform worldwide), impacting the game’s presence in the global […]

Education Translation: Trends in Online Education

Education Translation: Trends in Online Education

Plenty of attention has been drawn to the way traditional public and private schools are transitioning to online learning models during the COVID-19 pandemic. However, for many years now, online schools have largely gone overlooked, despite being a groundbreaking alternative to offline education. With full academic years and complete curricula administered entirely online, these types […]

Online entertainment translations

Online entertainment translations: A “Netflix and Quarantine”

Online entertainment translations have been key to enjoying lockdown streaming services worldwide. Whether you’re sheltering in place in Denmark or in Chattanooga, Tennessee, the outrageous new docuseries “Tiger King: Murder, Mayhem and Madness” has likely made its appearance on your Netflix home page over the past couple of weeks. While Netflix has been somewhat close-lipped […]