Food Translations: McDonald’s is Introducing “Choose Your Taste China”

This week in the news, McDonald’s goes digital, adding savvy high-tech elements to its faltering China stores in an attempt to update its food translations and images to attract the attention of the trendy youngsters who have seemingly abandoned the chain restaurant in recent years.

Localization and Transcreation of McDonald’s in China

An inside look at McDonald’s in China and how they’ve localized their brand and products for the local Chinese market. At the end of this post, you’ll learn about an interesting new internet meme in China that might just drive you “gaga.”