globalization
There are 89 posts tagged globalization (this is page 4 of 8).
Meet the Stepes Team
We’ve mentioned Stepes before. This new platform is infiltrating the translation industry by storm. Using a chat-based app, translators can connect with clients’ documents giving them the freedom to work wherever and whenever they like from their phones. Stepes’ headquarters in Beijing consists of international staff from all over the world. Their backgrounds and different […]
Lessons from China’s Richest Man
China’s richest businessman Wang Jianlin first ventured overseas in 2012 when his company Wanda Group acquired U.S. cinema chain AMC Entertainment for $2.6 billion. Since then, there’s no stopping him. He built his empire on property but is aggressively expanding beyond China’s borders. In his speech in front of a group of Harvard Business School […]
When Global Growth Means Competing Culturally
A product has truly succeeded when it means more than the sum of its parts, and the same is true of its global growth in new markets. Think of your favorite brand of cookies you always buy, or your go-to shoes you wear every day until the soles wear through. Products – whether through effective […]
The Journey to Mature Localization Processes
There is an old saying that a broken clock is right twice a day. As organizations are formed and expected to deliver results, early on it may seem as though results are obtained by happenstance. They get lucky and deliver—occasionally. But more often than not, organizations experience some level of failure, in the form of […]
Stepes – The Translation App to Help China go Global
As more Chinese companies aspire to go west, translation and localization services have had to customize their technology and services using avenues that have traditionally been oriented towards helping western companies expand into markets like China. One solution comes in the form of Stepes’ translation app for expanding companies with global ambitions.
Netflix Goes Global
What was once called “a night in” has changed largely over recent years and that’s mostly down to Netflix. It’s a strange thing, the power of this online movie and TV streaming service. For the small price of a monthly subscription, suddenly you can free your Friday night from the captivity of programmed television and put […]
Industry Insight: What Is Effective Localization?
One of the biggest misconceptions when it comes to localization is that it is simply translation. However, localization is much more than directly translating phrases into multiple languages. Effective localization covers translating the text itself and tailoring all kinds of materials to suit new cultural contexts. This can include changing the page orientation or user interface […]
What Does a Global Product Look Like?
For all kinds of companies going global – Chinese, European, North American – the process is a complicated coordination of numerous components: developing strategy, sustaining R&D, facilitating project design, localizing materials. It takes time and a cohesive vision to bring everything together, and in the process, things can easily fall through the cracks. Sometimes companies […]
Software Translations: Modern Technological Breakthroughs
We only need to go back 300 years to see how the Industrial Revolution helped shape the man-machine economy. Since then, technology has continued to evolve, with the help of software translations, constantly reshaping and retooling society with innovative discoveries. From the introduction of the assembly line to the emergence of Uber and AirBnB platforms, […]
Marketing Translations: Lessons to Learn from Alibaba
When will Chinese companies become major players in the world market? Though the Middle Kingdom has the world’s second largest economy and is home to many large companies, there hasn’t yet been a Chinese brand that has been able to garner overwhelming success with their brand overseas. The very incentive to step into foreign markets […]
Food and Beverage Translations: Global Success through Localization
Most food and beverage companies looking to enter foreign markets are faced with a common question: to localize, or not to localize? Consumers worldwide are attracted to the idea of “Made in USA” and eager to try a product composed of flavors so very different from their own.