Hornswoggle – Wacky Word Wednesday

This week’s post explores the etymological roots of the word “hornswoggle”.

Boondoggle – Wacky Word Wednesday

Learn something new today with Wacky Word Wednesday! Today’s word is considered by some to be the “pioneer word for gadget,” used widely during the New Deal, and which may have been derived from the word that describes a Boy Scout’s “neckerchief fastener.” Still got questions? Stop on by to read all about it!

Localization and Transcreation of McDonald’s in China

An inside look at McDonald’s in China and how they’ve localized their brand and products for the local Chinese market. At the end of this post, you’ll learn about an interesting new internet meme in China that might just drive you “gaga.”