Cross-cultural branding: vital in the world of sports

Avoiding Misinterpretation and Brand Damage with Tailored Marketing: Lessons from the Sporting World

Cross-cultural branding is a tricky business, and it is never enough simply to know your own brand or product. Even in the seemingly universal world of sports, brand identity relies greatly on external perception, and companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even […]