Avoiding Misinterpretation and Brand Damage with Tailored Marketing: Lessons from the Sporting World

As brand identity relies greatly on perception, companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even brand damage. It is unwise to use the same global branding strategy as an imported ‘copy and paste’ method for all markets, as targeted marketing campaigns with purposeful […]

Remote Broadcasting: How the Pandemic Has Changed the Game of Live Sports Casting

Live sports events, the single most unifying pastime for people all over the world, confronted a major loss this year during the coronavirus outbreak, with sports leagues everywhere cancelling their events following shelter-in-place orders. One can imagine all the die-hard fans sitting at home, nurturing a pent-up demand for live physical sports. The good news […]