Localization and Transcreation of McDonald’s in China

An inside look at McDonald’s in China and how they’ve localized their brand and products for the local Chinese market. At the end of this post, you’ll learn about an interesting new internet meme in China that might just drive you “gaga.”

Terminology Management Webinar Q&A Session

Uwe Muegge, the former Corporate Terminologist at Medtronic, recently presented a webinar on the monetary benefits of terminology management. This is a transcript of the Q&A session that followed the webinar. Enjoy!

Terminology Management – Your Own Terms

Take two minutes to check out “Your Own Terms,” the comic about terminology management in a corporate environment. Sir Terminus saves the day with his trusted armament, Wiki, which is, erm… powerful.

Localization Expert – An interview with Tex Texin

At our recent Worldwide Operations Summit, we benefited from the keynote presentations of several very talented localization professionals, one of whom was Tex Texin, renowned internationalization expert and software globalization consultant. To follow up on his presentation, we interviewed Tex about technological trends in the localization industry. This is the transcript of that interview, in which Tex discusses the pros and cons of controlled authoring and delves into the proper application of crowdsourcing in the translation process.

ReviewIT: Revolutionizing the Translation Review Process

It’s a well-known fact that the third-party review and validation process in our industry is broken. Translations are either completely overlooked, the wrong person is forced to do the job, or third-party organizations are paid to find problems — which they inevitably will, whether the problems exist or not. There is a solution, though. Find out how ReviewIT, the localization industry’s first web-based, collaborative translation review and annotation platform, will change your life.

The Power of Language — Defining CSOFT

The Chinese language has had an immense effect on culture, thought, and art in China. At our 2010 Worldwide Summit, CSOFT’s President and CEO hosted an art exhibit that explored the power of language through Chinese art, leading us to reflect on how we define ourselves as an industry, as an organization, and as people.