Global Product Marketing: When Localization Becomes Rebranding!

Global Product Marketing: When Localization Becomes Rebranding!

When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]