There are 193 posts tagged localization (this is page 8 of 17).
Last week we heard the story of our very own Chiara Conte, her experiences with CSOFT, and her journey that in turn led to Huawei. This week, we have her views on working with the networking and telecommunications giant, as well as some telling insights into the globalization and localization industry.
[dropcap type=”square or circle”] I [/dropcap]t only takes a quick look around to realize that the age of the language of China has arrived. Consumers around the world are typing on their Lenovo computers, watching their favorite programs on Hisense television sets and talking on Huawei mobile phones. Invigorated by its 1.4 billion inhabitants, China […]
Now, Chinese companies are going global and looking to expand abroad more than ever before. CSOFT’s Shenzhen 100 project is analyzing China’s globalizing businesses, zooming in on China’s modern hub of high tech, globalizing industry: Shenzhen. Our analysis puts Shenzhen companies into two general groups: “mature transformers” and “fast rising companies.” Jack Ma once likened […]
Some rules were made to be broken, but sometimes following the rules is crucial to achieve success. Companies going global need to not only look at applicable regulations in their domestic market but also the regulatory systems of markets into which they want to expand. This sounds pretty straightforward, but inconsistencies in implementation, ambiguities in […]
Despite being founded less than 7 years ago, Uber has quickly become one of the most successful app’s we have ever seen in this new age of technology, with it being reported to have exceeded 1 billion rides in Uber cars by the turn of 2015. But just how did it become such a roaring […]
A product has truly succeeded when it means more than the sum of its parts, and the same is true of its global growth in new markets. Think of your favorite brand of cookies you always buy, or your go-to shoes you wear every day until the soles wear through. Products – whether through effective […]
There is an old saying that a broken clock is right twice a day. As organizations are formed and expected to deliver results, early on it may seem as though results are obtained by happenstance. They get lucky and deliver—occasionally. But more often than not, organizations experience some level of failure, in the form of […]
One of the biggest misconceptions when it comes to localization is that it is simply translation. However, localization is much more than directly translating phrases into multiple languages. Effective localization covers translating the text itself and tailoring all kinds of materials to suit new cultural contexts. This can include changing the page orientation or user interface […]
Most food and beverage companies looking to enter foreign markets are faced with a common question: to localize, or not to localize? Consumers worldwide are attracted to the idea of “Made in USA” and eager to try a product composed of flavors so very different from their own.
During the 11th Annual CSOFT Summit, attendees of the official conference on September 17, 2015 were lucky enough to have 3 breakout sessions to choose from. The popularity of all three sessions was overwhelming, and there unfortunately wasn’t enough space for everyone to attend. Thankfully, we’ve managed to gather together a summary of all three sessions for […]
Here at CSOFT, we are extremely excited about the upcoming Summit next week. As amazing as the previous events have been, we are devoted to raising the bar even higher this year. Our excitement is so hard to contain, that we’ve decided to give you some insight into what you can expect from the Summit […]
In light of Costa coffee’s recent announcement to almost triple the number of stores in China in the next 5 years, it seems appropriate to discuss one of the most intriguing markets in China: the coffee industry. This is a sector in which big brands from the west have had to adapt drastically and localize everything from product lines to the design of stores in order to meet the needs of a culture so different from their own.
