All things dealing with language technology, translation-related tools and best practices in the localization industry.
There are 576 posts filed in All Things Localization (this is page 28 of 48).
We all love to travel and being overseas for a period of time can certainly be a fun and exhilarating experience, but, don’t be fooled; it can also be challenging and difficult. This combination of glam and hardship will really shape who you are as a person and will provide you with huge advantages for […]
Hi all! In today’s Simply CSOFT, we want to help you gain a better understanding of Chinese culture and Chinese translation by learning a Chinese proverb. Understanding Chinese traditions and customs can go a long way, especially if you are thinking of expanding your business to the Middle Kingdom. Today we are going to learn […]
In a society marked by democracy, words have become our biggest weapons. They hold significant power to achieve change through articulate messages designed to influence the masses. This being the case, language has become a reflection of culture, contributing to our understanding of what is “good” or “bad.” Linguists are now drawing attention to ethical […]
Over the last two decades, the travel and hospitality industry has experienced a surge in popularity, with an increasing number of countries opening their doors to tourists from all around the globe. Because of this, hospitality has become the world’s fastest growing industry, with a new job position opening every 2.5 seconds. When a market […]
This week in the news, McDonald’s goes digital, adding savvy high-tech elements to its faltering China stores in an attempt to update its food translations and images to attract the attention of the trendy youngsters who have seemingly abandoned the chain restaurant in recent years.
Culture has a deep impact on how people think, communicate, and behave. When it comes to business, culture also influences the kinds of transactions people make and the way they negotiate. Cultural differences between business executives can create barriers that hinder or even completely deadlock the negotiating process. Understanding how cultural differences can affect your […]
In light of Costa coffee’s recent announcement to almost triple the number of stores in China in the next 5 years, it seems appropriate to discuss one of the most intriguing markets in China: the coffee industry. This is a sector in which big brands from the west have had to adapt drastically and localize everything from product lines to the design of stores in order to meet the needs of a culture so different from their own.
China’s luxury market has experienced an astonishing boom in recent years, with spending by Chinese consumers accounting for one-quarter of the global total. The growth is driven by a number of factors: an increase in the number of Chinese travelers and their household disposable income to name a few. The flourishing Chinese market has presented […]
This week in the news, the struggling fast-food chain McDonald’s has started offering more local flavors to boost its falling revenues. You’ll also read about Google’s improved system to translate informal speech, and smart shoes that can switch colors with just a tap on your smartphones.
It is hard to believe that emoji, the symbols some of us use to form entire sentences, originated as a footnote to text messages. An emoticon of a plane, clock, and gust of wind, for example, would instantly be deciphered as a way to illustrate the expression “time flies.” It is in this way that […]
In a world run by technology, it is no longer surprising to see once-dominant industries slowly falling, succumbing to the efficiency that ever-evolving technology brings to the table. The slowly diminishing publishing industry is what motivated Sigbjorn Dugal to start Pickatale, a digital publisher of an interactive multilingual storytelling app seeking to educate children aged […]
