Big Brands Bouncing Back

Plenty of brands come and go, but some stand the test of time, bouncing back from seeming failure to become better than ever.

Novel translations: Popular Translated Novels of All Time

Some habits are easier to break than others, but that doesn’t mean there is a quick fix to overcome any of them. Read on for some slow fixes, though!

CSOFT: The Future of Interpreting Services

The world of interpretation is changing.

Translations News: GM to Adopt Android system in 2016

Today’s In The News section brings you the latest automotive news from around the world. You’ll read about China’s latest effort to encourage car imports, the opening of a new Volkswagen production plant in Northern China and a cheaper, more long-lasting battery that could transform the electric vehicle industry.

Marketing Translations: Branding Blunders

When startups fail to brand properly, it’s understandable but when well-developed brands make seemingly rookie mistakes, you’re more likely to ask, “What were they thinking?”

Safeguarding Speech

Forty percent of the world’s approximately 7,000 languages are endangered. Should we save them?

Routine Gone Bad: Giving Up Cigarettes and Other Bad Habits

In today’s Simply CSOFT, you’ll learn how to break your most annoying habits!

Localizing News: McDonald’s to Offer Customizable Menus

Today’s In The News segment covers Hershey’s latest acquisition and other news from the food industry, including McDonald’s plan to offer customized menus and a $3 billion investment aimed at making healthy food taste better.

A CSOFT Halloween: The Harrowing History of Halloween

Halloween is coming up! Better learn what you can about its history…if you hope to survive.

The Importance of Emotional Intelligence

What do you when you’re under job stress? Click and learn how to control your emotion and maintain healthy relationship in the workplace.

In The News: Facebook’s Mark Zuckerberg Addresses Beijing Crowd in Mandarin

China’s tech industry has some exciting news to share this week. Baidu has unveiled a smart bike called the DuBike and Facebook’s Mark Zuckerberg wowed an audience in Beijing with his Mandarin.

Big Data revolution: Workplace Translations

The latest wave of technological revolution is sure to destroy entire sectors of jobs…but also create a host of new careers.