China Goes Global
China and business practices that can help Chinese companies succeed in global market.
There are 49 posts filed in China Goes Global (this is page 3 of 5).
The Globalization of Sinovel
Some rules were made to be broken, but sometimes following the rules is crucial to achieve success. Companies going global need to not only look at applicable regulations in their domestic market but also the regulatory systems of markets into which they want to expand. This sounds pretty straightforward, but inconsistencies in implementation, ambiguities in […]
Shenzhen – China’s innovation hub
As you walk down any street in the Shenzhen Special Economic Zone, you are assailed with the gleam of burnished metal and the glitter of polished glass. Gazing around, you may notice that the city offers a striking resemblance to San Francisco’s Silicon Valley. In the downtown central business district, newly built architectural structures vie […]
Two Inseparable Step Sisters
Living in close proximity to one another creates conflicts in almost any relationship—the same goes for the former British colony of Hong Kong and Shenzhen, its next-door neighbor. Separated only by a narrow river, the two cities have prospered in their own unique ways; Hong Kong boasts political freedom, free press and advanced education resources […]
Lessons from China’s Richest Man
China’s richest businessman Wang Jianlin first ventured overseas in 2012 when his company Wanda Group acquired U.S. cinema chain AMC Entertainment for $2.6 billion. Since then, there’s no stopping him. He built his empire on property but is aggressively expanding beyond China’s borders. In his speech in front of a group of Harvard Business School […]
When Global Growth Means Competing Culturally
A product has truly succeeded when it means more than the sum of its parts, and the same is true of its global growth in new markets. Think of your favorite brand of cookies you always buy, or your go-to shoes you wear every day until the soles wear through. Products – whether through effective […]
Stepes – The Translation App to Help China go Global
As more Chinese companies aspire to go west, translation and localization services have had to customize their technology and services using avenues that have traditionally been oriented towards helping western companies expand into markets like China. One solution comes in the form of Stepes’ translation app for expanding companies with global ambitions.
What Does a Global Product Look Like?
For all kinds of companies going global – Chinese, European, North American – the process is a complicated coordination of numerous components: developing strategy, sustaining R&D, facilitating project design, localizing materials. It takes time and a cohesive vision to bring everything together, and in the process, things can easily fall through the cracks. Sometimes companies […]
Marketing Translations: Lessons to Learn from Alibaba
When will Chinese companies become major players in the world market? Though the Middle Kingdom has the world’s second largest economy and is home to many large companies, there hasn’t yet been a Chinese brand that has been able to garner overwhelming success with their brand overseas. The very incentive to step into foreign markets […]
CSOFT to Assist with Shenzhen Globalization Efforts
Chinese companies appear to be enjoying their golden age of global expansion; Huawei, Alibaba, Xiao Mi, Haier, TP-Link and Mindray are all examples of domestic Chinese companies that have successfully taken their business models to the global market. Unfortunately, for every Huawei or Mindray, there are many companies that encounter enormous hurdles. While 85 percent […]
International Brand Recognition: Going Global
Let’s say you want to purchase a product that is not made in China; you probably have to look twice as hard. That’s just the way things are. Many of the things we use, eat, and drink are either made in China, assembled in China or increasingly so, have been bought out by Chinese companies. […]