When it comes to written materials, perfect grammar isn’t the most important thing to prioritize. The most important aspect of any written materials is, and always will be, communication. In this series of articles, we will look at a number of examples that lay bare some of grammar’s inadequacies when it comes to communication. For this first part we will look at the problem recursive grammar poses to the art of communication.
The industry is projected to continue an upwards trend in growth as more companies utilize localization strategies to upgrade their multinational operations, with many allocating line item budgets specifically for localization. As consumers move away from traditional forms of media consumption, the industry will see a greater demand for video and voice localization for a range of devices and platforms, and embrace newer methods to improve agility and adaptability. Humans will still remain relevant since AI-backed advancements in machine translation technology, however remarkable, will not spell doom for LSPs and translators; instead, their adoption will popularize transcreation services and specialized content skills.
Translators deal with a lot of challenges. Apart from making sure that text is grammatically correct and uses appropriate tone, they must also decide when and how to translate certain cultural aspects and linguistic nuances. This includes translating metaphors and idioms.
On January 23, 2018, Shunee Yee, Founder and CEO of CSOFT, opened up an evening at the Asian Art Museum with a speech highlighting the importance of language communications in a world that is not only getting smaller, but also being fundamentally changed by technology.
As we begin a new year, we take a look at 3 online marketing trends that every business should be aware of to have a successful 2018. To best implement these tips into your 2018 marketing efforts, it’s important to have a marketing team that not only is aware of its target audience in your home country, but also aware of the changes and tweaks that are needed to effectively target different markets around the world.
In Antoine de Saint Exupéry’s The Little Prince, one of the most translated books in the world, the acquaintance of the little prince is made through a simple drawing of a sheep in a box. The story has been translated into 253 different languages, and it teaches us to ……
It’s a lot more exciting to discuss how AI can continue to support human development and advancement, rather than how robots are going take over the world. At the same time however, we must admit that technology is advancing at a rate that is difficult for society to keep up with, and as we move forward, the synergy between man and machine requires careful planning.