April 23rd, 2014

Lethonomia – Wacky Word Wednesday

For many of us, recognizing faces is much easier than remembering names.  But did you know that there’s a scientific reason behind it? If you think you have a brain like a sieve, then Wacky Word Wednesday is here to jog your memory. We’ll delve into the science of memory and learn how to get better at remembering things.




A tendency to forget names.

April 18th, 2014

In The News: Ikea Invests in Wind Energy, British Airways to Fuel Planes with Rubbish, US to Offer $4 Billion in Renewable Energy Loans

The energy industry has some exciting news to share this week. First we’ve got news from Swedish retailer Ikea, which is making its first wind-energy investment in the US. Then, we’ll introduce you to the first mobile charging system for electric vehicles and finally, an EcoEgg dryer egg, a knobbly light-pink egg that promises to save electricity in the tumble dryer.

April 17th, 2014

Fishy Conversations

Floating on a cerulean sea, you’re mindlessly soaking up the sunshine when a voice calls from below, “Care for a game of seaweed?” That sounds silly, but a research program in the Bahamas using a gadget designed to communicate with dolphins claims they’ve heard something similar.

April 16th, 2014

CSOFT at China International Medical Equipment Fair and Canton Fair

CSOFT International is on the road again…

This week we will be attending the 71st China International Medical Equipment Fair (colloquially known as the C.M.E.F.) held at the Shenzhen Convention & Exhibition Center from Thursday, April 17th until April 20th.

April 16th, 2014

Eccedentesiast – Wacky Word Wednesday

Decades of research have shown that smiling is good for our health. But what about fake smiling? On today’s Wacky Word Wednesday, a weekly celebration of the wackiest and most interesting words from around the world, we’ll talk about the science of smiling and learn the difference between a real and a fake smile!




One who fakes a smile

April 11th, 2014

In The News: SE Asia Property Prices See Strong Growth, ‘Latin eBay’ to Buy Two Real Estate Sites, Chinese Investors Join the Great Gatsby

Hi, everyone! Today’s In The News section is all about real estate. Read on to find out which country is the world’s most lucrative commercial property investment destination and where Chinese and Middle Eastern investors are putting their money. All of this and more!

April 10th, 2014

What the Future is Made of

Guest blog entry by Colin Maxwell, a marketing intern at CSOFT.

Imagine a material with a honeycomb structure a single atom thick, hundreds of times stronger than steel and capable of conducting heat and electricity faster than anything else on Earth. This miraculous material is graphene, a 2-dimensional carbon allotrope with near limitless applications that has thus far failed to become commercially viable due to the difficulty of its manufacture.

April 9th, 2014

Abderian – Wacky Word Wednesday

Laughter, they say, is good for the soul, so on today’s Wacky Word Wednesday, a weekly celebration of the zaniest and most interesting words from around the world, we will introduce you to a historical figure who’s dubbed the laughing philosopher, perhaps due to the fact that he liked to keep himself in stitches.

Today’s definition from TermWiki is:




Given to excessive or incessant laughter.

April 4th, 2014

In The News: India’s First Bank Licenses in a Decade, Volkswagen Eyes Southeast Asia, 7-11 Coffee Sales Surge in Japan

Before we dive into the weekend, let’s take a look at several major events that made headlines this week in Asia. India said it was issuing two new bank licenses for the first time in a decade. You’ll also read about Volkswagen’s plan to set up operations in Southeast Asia and the $1 coffee at 7-Eleven in Japan that sells like crazy and has boosted the store’s overall sales.

April 4th, 2014

We Want You

WeChat—already having taken China by storm as Weixin—went global in 2012, effectively tripling its user base in less than 9 months. So what is it about this app that has over 300 million users hooked and why should you be paying attention?

First, don’t let the name fool you; Tencent’s WeChat is not just another generic, chat-focused mobile application. Rather, WeChat—an amalgamation of social media apps like Twitter, Facebook, Talkbox, Instragram, Skype, and Grindr—has transformed itself into a social media platform. With all the functions of some of the mobile market’s most popular apps rolled into one neat interface, it’s hard to imagine why you’d ever need to leave WeChat. And that’s just what the people over at Tencent have in mind.