August 4th, 2015

It’s All Chinese to Me (Useful Chinese Phrases)

As our freelance linguists and loyal clients are heading to Beijing next month to attend CSOFT’s annual summit, we want to equip them with simple but useful Chinese phrases. We hope these sentences will come in handy when non-Chinese speaking visitors eat at restaurants, shop in local markets, hike the Great Wall or when they just want to get lost and explore the city’s rich history.

Useful Chinese Phrases

July 31st, 2015

In The News: CSOFT to Sponsor Opening Reception at LocWorld29 Silicon Valley

news

CSOFT International is proud to once again sponsor the Opening Reception of the upcoming LocWorld29 Silicon Valley on October 14th. Back in April, CSOFT kicked off LocWorld27 in traditional Chinese style, inspired by the 1940s Shanghai theme, “Shanghai Soiree.” Since the event, CSOFT has been looking forward to hosting another memorable night, which will kick off LocWorld29 Silicon Valley on October 15-16.

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July 30th, 2015

Long-term Benefits of Overseas Experience

Being overseas for a period of time can certainly be a fun and exhilarating experience, but, don’t be fooled; it can also be challenging and difficult. This combination of glam and hardship will really shape who you are as a person and will provide you with huge advantages for future life and career options.

Overseas Experience Image

July 28th, 2015

Learning Chinese through Idioms: “To Spur on a Swift Horse”

Hi all! In today’s T for Translation, we want to help you gain a better understanding of Chinese culture by learning a Chinese proverb. Understanding Chinese traditions and customs can go a long way, especially if you are thinking of expanding your business to the Middle Kingdom.  Today we are going to learn a Chinese proverb that says “To spur on a swift horse.”

Learning Chinese through Idioms

July 27th, 2015

Crapulence – Wacky Word Wednesday

Go ahead and indulge your craving because on today’s Wacky Word Wednesday, a weekly celebration of the wackiest and most interesting words from around the world, we will talk about a feeling you get after you eat too much.

Opsimath

[OP-si-math]

-noun

A late learner.

Opsimath
July 24th, 2015

The Power of Words

In a society marked by democracy, words have become our biggest weapons. They hold significant power to achieve change through articulate messages designed to influence the masses. This being the case, language has become a reflection of culture, contributing to our understanding of what is “good” or “bad.”   Linguists are now drawing attention to ethical language, underlining the use of derogatory language and its contribution to creating a hostile environment.

Derogatory Language

July 22nd, 2015

Wacky Word Wednesday – Hiraeth

Have you ever encountered a longing for a place, a feeling of homesickness for the unknown? You may have traveled somewhere and felt the distant hills tugging at your bones, or felt an unfamiliar sensation as the air filled your lungs and taught you that the fragrance of certain grounds on Earth can be unknown yet so familiar.  This sensation, so urgent yet so uncomplicated, may just have a definition.

Hiraeth[HEER-eyeth]

-noun

Homesickness, or an intense longing for a home you can’t return to, or that never was

Hiraeth
July 20th, 2015

Tourism, Travel, and Translation

Over the last two decades, the travel and hospitality industry has experienced a surge in popularity, with an increasing number of countries opening their doors to tourists from all around the globe. Because of this, hospitality has become the world’s fastest growing industry, with a new job position opening every 2.5 seconds. When a market is this expansive, it is crucial for those wanting to remain competitive within the industry to boost their visibility. This is best achieved through localization and high-quality translation services, which effectively improve language support and nurture customer relationships.

tourism, travel and translation

July 17th, 2015

In The News: McDonald’s is Introducing “Choose Your Taste China”

news

This week in the news, McDonald’s goes digital, adding savvy high-tech elements to its faltering China stores in an attempt to update its image and attract the attention of the trendy youngsters who have seemingly abandoned the chain restaurant in recent years.

July 15th, 2015

TermWiki Pro Medical

Lawmakers in California are seeking legislation that requires government healthcare agencies to provide multilingual medical services to all people with low English proficiency (LEP). With linguistically diverse states countries becoming ever more common, the current medical systems shines light to the growing problem of the lack of solutions available for facilities to provide quality medical care for patients who cannot effectively communicate with their doctors.

TermWiki Pro has the solution! Alleviating the possibility of mistranslation and instead ensuring effective localization of medical facilities.

TermWiki Medical