May 27th, 2015

Wacky Word Wednesday – Folderol

Warm up your voice and put on your singing belt for today’s Wacky Word Wednesday, a weekly celebration of the wackiest and most interesting words from around the world.

Folderol

[FAHL-duh-rahl]

-noun

A useless ornament or accessory; nonsense.

May 26th, 2015

CSOFT’s Nate Denny Joins AIDS/Life Cycle, Q&A – Part 1

One of our very own CSOFTers, Nate Denny from the San Francisco office, will be commendably pushing his mind and body to the very limits for a tremendous cause. He is joining AIDS/LifeCycle 2015, a 545-mile (877km) bike ride, down from San Francisco to LA from May 31st – June 6th, and raising money in support of the San Francisco Aids Foundation (SFAF) and the Los Angeles LGBT Center. Of course, he has the full backing of CSOFT and has received a colossal amount of support so far, so please visit his website and consider donating: any contribution helps towards the final goal.

Here is a Q&A session with the man himself including: Nate’s opinions on volunteering, how he got involved in the foundation, and the story of when he donated a kidney to a total stranger!

May 22nd, 2015

In The News: E-book Service BookBub Expands to India, Alibaba Makes Push into Global Cloud Market, American Eagle Ventures into New Countries

Some companies see expansion as the only way to survive in today’s competitive business world. This week in the news, we highlight three companies that are making an aggressive move to reach global markets.   These companies include e-book bargain-finding service BookBub, fashion brand American Eagle Outfitters and China’s e-commerce giant Alibaba.

May 22nd, 2015

Avengers: Lost in Translation

The highly anticipated Avengers: Age of Ultron has left movie-goers in China with a range of emotions, ranging from confusion to irritation, and for some even resulting in waterworks. The bafflement, however, is not regarding the movie itself, but rather in the translation of it. As some of the translations are being released online, it’s easy to pinpoint where the complaints and tears are coming from.

May 19th, 2015

What Cultural Diversity Can Teach Us

Meet Leila Saphariny, one of CSOFT’s newest staff members. Born in North Korea to a Laotian mother and a Jordanian father, Leila is the epitome of a Third Culture Kid (TCK), a term used to describe people who have spent a significant portion of developmental years in a culture different than their parents’. For Leila, meeting people from different cultural backgrounds is part of her daily life.

But for others, diversity can be intimidating and can sometimes lead to anxiety and conflict. A study by Harvard political scientist Robert Putnam concluded that diversity lowers social trust. His survey of 30,000 Americans found that if you live in a more diverse community, you’re less likely to trust the people in it. While these findings may be true, the benefits of cultural diversity can overshadow the drawbacks if we each do our part to increase our cultural awareness and sensitivity. Here’s what cultural diversity can teach us:

May 14th, 2015

Choosing the Best Translation Option for Your Business

Companies looking to expand internationally will need an effective localization strategy to help them achieve their business goals.  But many businesses are often paralyzed by the many translation options available to them. Depending on the company’s financial capability, number of languages to be translated, and the complexity of their project, businesses have several choices: hire in-house linguists, work with freelance contractors, or outsource projects to a Localization Service Provider (LSP). In Today’s T for Translation, we will examine each of these options to help you make the right choice.

May 13th, 2015

Wacky Word Wednesday – Pregustator

Imagine living with the constant fear of death every time you eat. In today’s edition of Wacky Word Wednesday, we will explore one of the most life-threatening jobs in the world.

Pregustator


[pri-GUHS-tay-tuhr]

-noun

A forestaste; A person whose job is to taste food or drink before it’s served (Esp. in ancient Rome)

May 12th, 2015

Go Big or Go Home

Every country is famous for something—Germany is incredibly efficient, Norway has terrific social services, the United States is a hotbed of innovation. Most developed nations seem to have a lot of things to brag about, but those who are less developed usually have far fewer.

May 8th, 2015

In The News: BMW’s Expansion to India, 3D Printed Space Suits and All Robot Manufacturing Plants

This week in the news, BMW furthers its localization efforts into India by increasing their parts production in Chennai. 3D printers become even more handy and are used to create space suits for astronauts in China, or key parts of the suits at least. Finally, tens of thousands of factory workers are replaced by robots in factories in Guandong with more plans put in place to become entirely robot run…Scary stuff!

May 6th, 2015

The Death of the Mobile App

More and more mobile users are realizing that most apps are a hassle; they simply clutter mobile screens and waste of valuable bandwidth. And app creators are starting to question whether they should make apps to begin with. That’s because as the number of mobile apps has exploded on both the Apple Store and Google Play market places, the chances of any individual app developer’s success have dwindled to nearly nothing.