September 18th, 2014

High-Risk Translation

Quality in translation is hugely important, but within the life sciences industry, incorrect translations could literally be life threatening. Minor mistranslation can put patients at risk, so it’s imperative that translations are performed correctly the first time.

September 17th, 2014

Noctivagant – Wacky Word Wednesday

Are you a night owl or an early bird? Today’s Wacky Word Wednesday, a weekly celebration of the wackiest and most interesting words from around the world, focuses on those who avoid 9-to-5 jobs and love working the graveyard shift instead.

Noctivagant

[noc-tiv-A-gant]

-adj

Going about in the night; night-wandering.

September 16th, 2014

Time to Shine

Many can attest that the corporate world is a cutthroat place; only those with a competitive advantage can thrive—and even teeter at the top of the career ladder. For those who dream big, that competitive advantage can be made more attainable by improving public speaking skills. An efficient communicator is seen as confident, intelligent and as a natural leader, therefore the individual is more likely to be promoted, earn more money and have a better quality of life.

September 15th, 2014

5 Ways to Keep Customers Happy

No business can survive without customers; therefore, companies are constantly looking for creative ways to acquire them. But keeping your customers happy is just as important as attracting new ones. Many companies make the mistake of spending the majority of their marketing budget on attracting new clients and neglecting the fact that their existing customer base is their best source of growth. So, here are five simple ways to keep your customers happy and lock-down their loyalty!

September 12th, 2014

In The News: Retailers Preparing for the Holiday Season, Ajinomoto’s Latest North American Expansion, Nigeria’s Retail Sector Upbeat

For retailers, the holiday season is already in full swing and they are wasting no time revamping their strategy to entice would-be shoppers. Several Halloween costume shops in the US, for example, are reportedly taking over abandoned buildings and turning them into a fantastical costume shop. Meanwhile, retailer Toys “R” Us also plans to remodel its stores and improve its loyalty program. Read on and get the latest retail news from around the world.

September 10th, 2014

The Lost Promise of the Egalitarian Workplace

“The time for a management reset has come,” said University of Southern California Ph.Ds Edward E. Lawler III and Christoper G. Worley in a 2011 Business Week Column.

“While hierarchies were the favored form of organizing in the past, they should not be the key design orientation in the next era of business…The best alternative is to abandon them and create an egalitarian workplace of shared responsibilities.”

Numerous other articles in the same vein, written by respected authors and published in reputable business journals, appeared around the same time. Yet hierarchical management continues to dominate the business world and the dream of the egalitarian workplace seems to have faded. Why?

September 10th, 2014

Gargalesthesia – Wacky Word Wednesday

Today’s Wacky Word Wednesday, a weekly celebration of the wackiest and most interesting words from around the world, will explore a feeling that can give you goosebumps and make you laugh, all at the same time.

Gargalesthesia

[gar-gal-es-the-sia]

-noun

The sensation commonly associated with tickling.

September 9th, 2014

The Complete, Absolute, Know-Nothing Beginners’ Guide to SEO, Part 2

In Part 1 of this guide, we answered some of the most basic questions that a know-nothing beginner could have: what is a search engine, how does it work, and what is search engine optimization (SEO)? If you missed it, you can find it here. Now we’re going to get into the nitty-gritty of SEO and discuss concrete steps for improving your site’s search ranking. Don’t worry; you won’t need to know much about computers.

September 5th, 2014

In The News: Tesla to Build Gigafactory in Nevada, Mexico Poised for Energy Boom, Green Energy Coloring Books for Children

This week in the news, electric carmaker Tesla announced plan to build a “gigafactory” in Nevada, Mexico reopens its energy market for the first time in more than seven decades and the U.S. creates energy-themed coloring books for children. Read on and get the latest energy news from around the world.

September 3rd, 2014

The Language of Success

There’s been a fair bit of noise over the past two years about the supremacy of corporate culture over brand strategy and a lot of discussion on which is more important to the bottom line, but very little talking time has been devoted to the impact of language. Earlier this year a research study published by professors from Harvard Business School, Tilburg University, and the University of Missouri transformed the conversation by suggesting that a company’s culture may purely be a product of its native language.