Marketing Translations have been crucial to the evolution of language online. With words such as “unfriend,” “selfie” and “lol” finding their way from our computer screens to our everyday vocabulary, there’s no denying social media has a significant impact on the way we communicate. It exposes language to a constant state of alternation, regeneration, and […]
IT translations lay at the heart of Shenzhen’s Innovation. Last week here on Simply CSOFT, we explored the differences and similarities between Shenzhen and Silicon Valley. Today, our juxtaposition of the two metropolises continues as the question “Should we call Shenzhen ‘The New Silicon Valley?’” lingers in the air.
Here at CSOFT International, you’re guaranteed multiculturalism. Our coworkers come from various parts of the world—China, Brazil, Mexico, Thailand to name a few. And if you experience life together with such a diverse group of people, your worldview may never be the same again.
For a few years now, technology and business journalists have been boasting about Shenzhen, proclaiming the erstwhile sleepy fishing village to be the Silicon Valley of the Orient. This bombastic designation, however, overlooks the nuances that define these two distinct centers of technological and commercial innovation. In order to appreciate the very individual natures of […]
“I translate, I transform.” What does this phrase mean to you? CSOFT’s very own Will Knight presented his panelists with that question at the recent CSOFT’s 11th Annual Summit in September. On the panel were Paul Liotti, technical communications and localization manager for Carestream, Annya Sedova-Bertram, senior manager at EMC, and Francois Zhang, director for […]
Imagine a time in which we are no longer lost in translation. With the current pace of technological innovation and translation technology, this might be the future we can look forward to in a few years. Avid travelers no longer have difficulties ordering food in restaurants nor make the mistake of walking into the wrong […]
Hi all! In today’s Simply CSOFT, we want to help you gain a better understanding of Chinese translations and Chinese culture by learning a series of Chinese idioms. Understanding Chinese traditions and customs can go a long way, especially if you are thinking of expanding your business to the Middle Kingdom. Today we are going […]
This week, CSOFT’s CEO and President, Shunee Yee, had the pleasure of being interviewed by China Radio International (CRI) for “People in the Know,” a radio program presenting the latest insights into the headlines of China and worldwide events. Over the span of the 30 minute interview, Shunee was asked to offer her insights on […]
As our I Translate initiative continues, we’d like to introduce you to Marina Ilari, a Spanish translator from Argentina. Always smiling and vibrant, Marina helps us debunk the biggest stereotypes: are Argentinians self-centered, and do all Argentinians really know how to dance the tango? She also tells us how translation allows her to connect with […]
This year’s annual CSOFT Summit housed a panel on “Innovation in China,” led by Jon Swartz, the San Francisco Bureau Chief of USA Today and a high-tech journalist since 1987. The panel focused on how China has fostered an environment in which innovation can thrive. The CSOFT Summit panel was made up of Gan Ding […]
Our video series featuring CSOFT’s linguists continues with an interview with Erling Dugan. A Norwegian Linguist with over 20 years of experience, Dugan talks about the stereotypes of Norwegians being blonde and tall, and Norwegian names being too difficult to pronounce. He also tells us the one question you shouldn’t ask Norwegian people because it’s […]
“China going global” has long been a buzzword in foreign policy and economics circles as Chinese companies, for the first time, begin to expand globally. Political scientists have maligned the phenomenon, Chinese pundits have celebrated it, and foreign consumers have mixed feelings. Given China’s rapid economic growth in the last three decades, it comes as […]
