Avoiding Misinterpretation and Brand Damage with Tailored Marketing: Lessons from the Sporting World

Cross-cultural branding is a tricky business, and it is never enough simply to know your own brand or product. Even in the seemingly universal world of sports, brand identity relies greatly on external perception, and companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even […]

In The News: Apple and Google Named Top Two Global Brands and much more

For the second year in a row, Apple and Google have retained their positions as the world’s most valuable brand. See who else made it to this year’s Best Global Brands list in today’s In The News segment.

Apple is Bananas about Beats

Apple is allegedly bidding for Beats, leaving many analysts scratching their heads.

China Business Knowledge

This week on Simply CSOFT, we look at some companies who consider private ownership as part of their strategic plan.

Strengthening and Localizing Global Brands: A Case for Localization

This week’s blog entry on Simply CSOFT makes a general case for how some of the standard service offerings of a localization provider can be beneficial to globalizing company brands. Whether you’re familiar with the localization industry or not, this piece should provide some food for thought, especially when considering current global trends.

5 Reasons Why Product Localization Should be a Priority

Hey guys! Before you saunter off to a great weekend, stop by the blog to check out five solid reasons why localization is the right move for your organization. Do you want success? More business? Quality results? Read about how localization can help you achieve these results and more at Simply CSOFT! See you there!