Understanding a Cross Cultural Negotiation

Culture has a deep impact on how people think, communicate, and behave. When it comes to business, culture also influences the kinds of transactions people make and the way they negotiate. Cultural differences between business executives can create barriers that hinder or even completely deadlock the negotiating process. Understanding how cultural differences can affect your […]

In The News: Coca-Cola Ends American Idol Sponsorship and much more

This week in the news, Coca-cola has called an end to its 13-year “American Idol” sponsorship and many online fashion companies are making a push into the “real world” by opening brick-and-mortal stores.

In The News: Apple and Google Named Top Two Global Brands and much more

For the second year in a row, Apple and Google have retained their positions as the world’s most valuable brand. See who else made it to this year’s Best Global Brands list in today’s In The News segment.

Social Media Localization: Icy Strategy

The ALS ice bucket challenge is considered one of the most effective fundraising campaigns of all time. But what makes it so successful ? Today on Simply CSOFT, we look at some of the marketing ingredients that have made the online media movement such a hit.

In The News: Microsoft to Cut up to 18,000 Jobs and much more

Read about Microsoft’s plans to cut 18,000 workers, the newly launched taxi app in Singapore and a new report showing that China is the world’s biggest spender on mobile ads.

Sporting Translations: Marketing the World Cup

As companies gear up for the marketing bonanza that is the quadrennial World Cup, potential pitfalls await.

Apple is Bananas about Beats

Apple is allegedly bidding for Beats, leaving many analysts scratching their heads.

In The News: Chinese Customers Return to KFC and much more

Simply CSOFT is back to bring you up to speed with news stories making the headlines this week in the business world: LG Seeks to Buy Elizabeth Arden, Chinese Customers Return to KFC, China’s Xiaomi to Enter 10 New Countries. All of this and more!

Why Isn’t China LinkedIn?

Why Isn’t China LinkedIn? We look at the challenges inherent in bridging online professional networking East to West.

CSOFT's Headquarters Expand into Beijing

Customer Service Week: Part Two – Virtue of Perception

If you haven’t heard, it’s Customer Service Week at Simply CSOFT! Stop by to read all about the second virtue of customer service through a Taoist lens. Yesterday we discussed how a sharpened focus can lead to better understanding of clients’ needs. Today we will emphasize the concept of perception, and how service providers can alter their customer service approach to better satisfy their customers. Stay tuned for more virtues all this week!

TermWiki’s (TW) iPad 2 winner: An Interview with Dmitry Kornyukhov

Hi all! We’re back with TermWiki’s iPad 2 winner from last week, Dmitry Kornyukhov (welovedoka). Dmitry was gracious enough to allow us to pick his brain a bit about TermWiki. Read today’s interview to see what Dmitry has to say about TermWiki, social networking, and what he hopes for the future! After reading, don’t forget to congratulate Dmitry and leave your thoughts in our comments section!