Consumer Electronics Translations: The Case of Best Buy in China

Oxford Bright Scholar writes about a business who failed in their localization efforts, with analysis from CSOFT’s localization workshop.

Comparison of Translation Standards Between East and West

There are many different types of translation in the world, but how do you qualify a good translation? What are the criteria? There tend to be different translation standards in quality between Chinese and Western translation

How to Ensure Good Gaming Localization

When it comes to localizing a game for different cultures, no aspect of its adaptation can be overlooked.

Artificial Intelligence and Augmented Translation

Impacts of AI: Augmented Translation

Once all of these technologies play together or “talk to each other”, they will be able to learn from the linguists, according to CSA. This will allow translators to control and work with language technology, rather than feeling constricted by it.

Localization Workshop for Oxford Bright Scholars at CSOFT

CSOFT welcomed students from Oxford Bright Scholars to participate in a workshop about localization.

color localization takes every shade of the rainbow

How Color Influences Consumers and Therefore, Your Translation

When deciding how to use color in your brand, it’s important to consider how culture influences people’s perceptions of color.

Why Does China Want Foreigners?

China has been making efforts to create more opportunities to attain more foreign talent in order to encourage innovation.

Regulatory Submissions: FDA (US) Requirements for CDISC Standards

In addition to standards allowing easier processing and review, having information readily in a comparable format allows scientists to gather and compare study data from multiple sources. So, let’s take a quick look at those standards.

Creating Strong Multilingual User Interfaces for International Markets

When launching a product or service into the global marketplace, there are many factors which should be taken into account. Creating a UI that is clear, consistent, responsive, and attractive can be the difference between a successful product launch, and watching your efforts go to waste.

Can you speak the language of AI?

AI has become a helpful resource to the language field, being used to help translation between languages, but can it replace humans?

The Importance of Culture in Translation

Because of the inalienable nature of language and culture, understanding the social and cultural background of the related countries before translation will help linguists to easily cross the barriers between languages.

Transcreation: Marketing Translations for Life Science Industries

Marketing translations is a vital step across all industries. Due to the cultural differences that affect global markets, you need to take special care when presenting your branding messages. Unlike technical documents, marketing communications material is highly visible and often written in highly expressive language. If you want to reach a global audience, it is essential to make sure your marketing messages resonate cross-culturally. Transcreation makes this possible.