Big Data and the Future of Translation

With Big Data in the scene, it’s allowing translation companies to identify key trends which can be used to help determine future growth.

A global language service provider (LSP) is a valuable asset

Choosing the Right Language Service Provider

When you find yourself looking for the right languages service provider, you’ll want to make sure that they can meet all of your expansion needs. Here are three key things to consider when you’re talking to LSPs:

Three Lessons to Learn From Marks & Spencer’s Exit From China

Just a year after its 10th store opening in China, British retail giant Marks & Spencer joined the lists of victims of the Chinese consumer market when it decided to cease its operations in the Mainland this summer.

Website Localization and the World’s Search Engines

An understanding of language and culture has had an undeniable hand in search engines’ success around the world. In order for any of these major players to become the unrivaled world’s search engine, they will need to spend time investing in their localization process.

Women in Translation: Why You Should Read Women Writers

August is Women in Translation Month, which honors women authors in translation and the people who bring them to us: their translators and publishers. So it’s time to read and talk about the great women writers from around the world.

CSOFT Wishes You a Happy Chinese Valentine’s Day

Coming up on August 28th is Chinese Valentine’s Day, celebrating a love story in Chinese mythology about the annual meeting of an oxherd and a weaver girl.

Consumer Electronics Translations: The Case of Best Buy in China

Oxford Bright Scholar writes about a business who failed in their localization efforts, with analysis from CSOFT’s localization workshop.

Comparison of Translation Standards Between East and West

There are many different types of translation in the world, but how do you qualify a good translation? What are the criteria? There tend to be different translation standards in quality between Chinese and Western translation

How to Ensure Good Gaming Localization

When it comes to localizing a game for different cultures, no aspect of its adaptation can be overlooked.

Artificial Intelligence and Augmented Translation

Impacts of AI: Augmented Translation

Once all of these technologies play together or “talk to each other”, they will be able to learn from the linguists, according to CSA. This will allow translators to control and work with language technology, rather than feeling constricted by it.

Localization Workshop for Oxford Bright Scholars at CSOFT

CSOFT welcomed students from Oxford Bright Scholars to participate in a workshop about localization.

color localization takes every shade of the rainbow

How Color Influences Consumers and Therefore, Your Translation

When deciding how to use color in your brand, it’s important to consider how culture influences people’s perceptions of color.