CSOFT International

CSOFT International is a translation, localization, and global communication services provider that helps international businesses reach out to customers around the world.

Technical Communications: CSOFT Attends tcworld China 2016

CSOFT is proud to be participating in the technical communications (tekom) tcworld China 2016 in Shanghai on April 18-19. Our technical communicators, account managers, and operations managers from all around the world along with other experts in the technical communication and localization industries are there at the Pudong InterContinental to learn, network, and exchange ideas for […]

Common Mistakes by Chinese Companies Going Global

Now, Chinese companies are going global and looking to expand abroad more than ever before. CSOFT’s Shenzhen 100 project is analyzing China’s globalizing businesses, zooming in on China’s modern hub of high tech, globalizing industry: Shenzhen. Our analysis puts Shenzhen companies into two general groups: “mature transformers” and “fast rising companies.” Jack Ma once likened […]

International Market Access: TP-Link’s Success Worldwide

International Market Access: TP-Link’s Success Worldwide

Chinese manufacturer of computer networking products TP-Link is one of the few examples of a Chinese company that has successfully gone global. The Shenzhen-based company has become one of the world’s leading providers of SOHO & SMB networking products and is still growing and striving to become one of the top 3 networking providers in the world.
But how did TP-Link manage to become this successful on a global level?