CSOFT International

CSOFT International is a translation, localization, and global communication services provider that helps international businesses reach out to customers around the world.

Translation News: E-books and Chinese Critique of Burberry

This week in the news, an e-library opens up on the Beijing Metro system, scientists from 15 countries upload a worm’s mind into a Lego robot, and Chinese shoppers diss Burberry for poor localization.

Life Science Translations: The Age of Innovation, Part 1

China has a reputation for being a fast follower – a casual copycat who can duplicate nearly any design – but the country and its companies are becoming increasingly innovative.

Today’s Wacky Word Wednesday – Megillah

In today’s Wacky Word Wednesday, we will learn a new way to say “the whole nine yards.”

Lean Translation Center

Dealing with so many localization vendors may be beneficial for controlling costs, but it can also make the translation process more complicated and more time-consuming. To harness multi-vendor translations, CSOFT has set up a Lean Translation Center built on three principles. Click and learn!

Heroes of Culture

There are leaders whose message echoes around the world and through history, whose words and acts have the power to transform a society’s culture. Today we pay tribute to a few such leaders.

In the News: People Arrested for Selling Diseased Pork, The Silk Road Trial, Google Translate

This week in the news, Chinese Police arrest over 100 people selling meat from diseased pigs, Ross Ulbricht is on trial for monitoring a drug trafficking website, and Google Translate App releases a new update that aims to make your smartphone a little smarter.

Are Smartphones Stupid?

As smartphones become increasingly ubiquitous in China, the growing phenomenon of “present absence” is changing the face of in-person communication.

Wacky Word Wednesday – Officious

In today’s Wacky Word Wednesday, we learn how to care for our friends without being overly intrusive.

Street Art: Not Just a Scrawl

As a follow-up to last week’s post about the graffiti culture in China, today we will explore São Paulo where street art is flourishing and adorning every conceivable concrete.

Brands Lost in Translation

As simple as it may sound, a phrase you often use in one country could mean very different things another country. Read on to avoid the worst of cultural faux pas.

In The News: Bill Gates Drinks Feces Water, Waterproof Bluetooth Speaker, Uber Launches Logistics Service

This week in the news, Microsoft founder Bill Gates wants to tackle the world’s health problems by drinking water made from human excrement and basketball star Shaquille O’Neal teams up with headphone company Monster Inc. to promote the company’s latest inventions, including a waterproof floating speaker.

Shenzhen – Young City, Young People

Shenzhen is a very young city. Before the SEZ was established in 1980 – because of its proximity to Hong Kong – Shenzhen was a “sleepy fishing village” with a population of 300,000. Times have changed.