CSOFT is delighted to have presented Stepes (pronounced / ‘steps/), the world’s first mobile platform for human translation, at this week’s 2016 TAUS Executive Forum in Beijing. Stepes founder Carl Yao was there along with other representatives from HP, VMware, Huawei, LeEco and Microsoft.
Less than three decades ago, China produced about 3% of global goods; today, it is the world’s largest manufacturing nation, with its economic output accounting for nearly 25% of global GDP. Dubbed the “factory of the world,” China is now ready to take its next step, transforming its economic infrastructure from a manufacturer of mass quantity, to one of high quality.
When going global, no stone should be left unturned. One important aspect in the internationalization process is translating your marketing strategy to make sure that your message resonates with your target audience. This translation of content and to make it culturally engaging is integral in building a successful presence in a new market for three […]
In 1970, during the height of the counterculture movement in the US, massive student protests opposing the Vietnam war brought people together, gave them a voice, and empowered them to stand up for their beliefs. The environment, however, was still relatively unprotected. Factories released smoke and sludge, and big V8 Sedans guzzled leaded gas with […]
Last week we heard the story of our very own Chiara Conte, her experiences with CSOFT, and her journey that in turn led to Huawei. This week, we have her views on working with the networking and telecommunications giant, as well as some telling insights into the globalization and localization industry.
CSOFT is proud to be participating in the technical communications (tekom) tcworld China 2016 in Shanghai on April 18-19. Our technical communicators, account managers, and operations managers from all around the world along with other experts in the technical communication and localization industries are there at the Pudong InterContinental to learn, network, and exchange ideas for […]
Enterprise Translations are essential to ensuring success in an ever-changing global marketplace. Germany exported over $1.38 worth of goods in 2013, making it the 3rd largest export economy in the world. For a relatively small country, this is quite a feat and one that is primarily down to a large collection of relatively unknown market […]
To give you an inside peek into CSOFT’s Global Language department, we’d like to introduce you to Chiara Conte, our Assistant Site Manager and Director of Global Languages. Chiara has been working with CSOFT since 2009 and was recently transferred to our branch in Shenzhen, a city full of entrepreneurs and aspiring startups. In this […]
Hollywood, Silicon Valley, and Wall Street: these three places have their own distinct subcultures, and all three are famously dominated by their own distinct industries. Wall Street is dominated by banking, Silicon Valley by IT and internet, and Hollywood by films and entertainment.
The globalization of the life sciences and the gaming industry has historically suffered from a lack of strong translation due to the highly technical nature of their content. The technical expertise required by these industries also means that there is an extremely limited pool of qualified translators, which is why CSOFT will present Stepes at […]
[dropcap type=”square or circle”] I [/dropcap]t only takes a quick look around to realize that the age of the language of China has arrived. Consumers around the world are typing on their Lenovo computers, watching their favorite programs on Hisense television sets and talking on Huawei mobile phones. Invigorated by its 1.4 billion inhabitants, China […]
Now, Chinese companies are going global and looking to expand abroad more than ever before. CSOFT’s Shenzhen 100 project is analyzing China’s globalizing businesses, zooming in on China’s modern hub of high tech, globalizing industry: Shenzhen. Our analysis puts Shenzhen companies into two general groups: “mature transformers” and “fast rising companies.” Jack Ma once likened […]
