This year’s Easter festivities are nothing like previous celebrations for our President & CEO Shunee Yee. She was one of 35 thousand guests who attended the annual White House Easter Egg Roll, a tradition in its 138th year, and the largest annual public event at the White House.
With the array of benefits offered by smartphones, you might wonder how people could ever live without them. We’ve become so consumed by our devices that we check them every six-and-a-half minutes. But if you want to break your smartphone addiction and start enjoying life in the present moment, you might want to start practicing […]
Chinese manufacturer of computer networking products TP-Link is one of the few examples of a Chinese company that has successfully gone global. The Shenzhen-based company has become one of the world’s leading providers of SOHO & SMB networking products and is still growing and striving to become one of the top 3 networking providers in the world.
But how did TP-Link manage to become this successful on a global level?
If you’ve been following our blog recently, you know that we’ve been covering the southern Chinese city of Shenzhen. The city’s perpetual growth and entrepreneurial spirit have inspired CSOFT to embark upon a new project called the Globalization • Shenzhen 100, a unique mutual effort between the government, professional services, and private enterprises that provides […]
In October 2015, our President and CEO Shunee Yee attended a dinner at the Smithsonian Museum in Washington D.C. There was a slight breeze in the air as the city sat awaiting its next season; inside the Robert and Arlene Kogod Courtyard, more than 250 top women leaders also sat anticipating the coming of their […]
Some rules were made to be broken, but sometimes following the rules is crucial to achieve success. Companies going global need to not only look at applicable regulations in their domestic market but also the regulatory systems of markets into which they want to expand. This sounds pretty straightforward, but inconsistencies in implementation, ambiguities in […]
As you walk down any street in the Shenzhen Special Economic Zone, you are assailed with the gleam of burnished metal and the glitter of polished glass. Gazing around, you may notice that the city offers a striking resemblance to San Francisco’s Silicon Valley. In the downtown central business district, newly built architectural structures vie […]
Living in close proximity to one another creates conflicts in almost any relationship—the same goes for the former British colony of Hong Kong and Shenzhen, its next-door neighbor. Separated only by a narrow river, the two cities have prospered in their own unique ways; Hong Kong boasts political freedom, free press and advanced education resources […]
Translators are charged with the difficult task of helping others make sense of foreign worlds through the conversion of one language to another, and none know how much work this can be than those who tackle what are considered the hardest languages to translate. This process can’t be done with the flip of a switch. […]
