Localization of Consumer Goods: what KFC, Ford, and others forgot to do

This week on Simply CSOFT, we offer some real-world examples of what happens when companies don’t take the time to properly localize marketing content. The results certainly aren’t ideal… Come take a look!

CSOFT in 2013: CSOFT Stories and Looking Forward to 2013

Simply CSOFT is starting up a new series called “CSOFT Stories” in honor of CSOFT’s 10th Year Anniversary. This first post provides the account of one Matt Arney, CSOFT’s VP of Localization.

CSOFT’s HQ Magazine Now Available Online

We’re happy to announce the availability of CSOFT’s HQ Magazine online. Take a quick peak on our blog and follow the links to the downloadable electronic version. Enjoy the read!

Crisis 108 – A CSOFT movie premiere

We at Simply CSOFT are proud to announce the official release of the latest CSOFT Creative Studio’s production, Crisis 108. After a long rumored arrival, it’s finally here and ready for public consumption. So sit back and enjoy!

British Chamber of Commerce in China on Chinese Companies Going Global

This week’s post on Simply CSOFT features a debate hosted by the British Chamber of Commerce in China which asks the question “Can Chinese Companies Go Global?” Check out the blog to see the results of the debate!

Shunee Yee as one of Fortune’s Most Powerful Women Entrepreneurs

Today’s post on Simply CSOFT addresses Fortune’s recent announcement of the top ten most powerful women entrepreneurs of 2012; one of whom is our very own President and CEO, Shunee Yee. Come check out our blog to see who else made the list!

Strengthening and Localizing Global Brands: A Case for Localization

This week’s blog entry on Simply CSOFT makes a general case for how some of the standard service offerings of a localization provider can be beneficial to globalizing company brands. Whether you’re familiar with the localization industry or not, this piece should provide some food for thought, especially when considering current global trends.

Hardware Translations: Microsoft OneNote Mobile

Simply CSOFT is back this week with something a little different. For those wondering how to remain productive in a mobile environment, check out what CSOFT’s Uwe Muegge has to say about mobile note taking and cloud-based technology.

Terminology Management System and Technology-Driven Solutions

Hi folks, zoom on over to Simply CSOFT to read about the new TermWiki Widget from an online user’s perspective, and see what all the buzz is about.

History and Development of the Localization Industry

Hi everyone, take a look at the latest blog entry on Simply CSOFT for an informative overview of the localization industry, past to present and beyond. Michael Anobile discusses his experiences and views regarding the development of localization and where it might be headed. Read about it on Simply CSOFT!

CSOFT’s 9th World Summit: the World of Localization

Hi everyone, stop by our Simply CSOFT blog to read about Day One of CSOFT’s 9th Annual World Summit, which focused on everything localicious! From terminology management to corporate localization development, technology’s impact on the global economic and culture landscape to the past, present and future of localization, we covered it all. Read all about it at Simply CSOFT!

CSOFT's Headquarters Expand into Beijing

Customer Service Week: Part Four – Virtue of Innovation

Hey all! Come on by and check out our fourth virtue for our Customer Service Week series. We’ve already covered focus, perception, and responsiveness. Today’s post talks about the virtue of (personal) innovation and how this can help you get ahead. Stop by and read all about it!