Hey guys! Before you saunter off to a great weekend, stop by the blog to check out five solid reasons why localization is the right move for your organization. Do you want success? More business? Quality results? Read about how localization can help you achieve these results and more at Simply CSOFT! See you there!
Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.
It’s a well-known fact that the third-party review and validation process in our industry is broken. Translations are either completely overlooked, the wrong person is forced to do the job, or third-party organizations are paid to find problems — which they inevitably will, whether the problems exist or not. There is a solution, though. Find out how ReviewIT, the localization industry’s first web-based, collaborative translation review and annotation platform, will change your life.
Jason King, the former CEO of Lavasoft, blogs about hot issues at this year’s GALA Conference in Prague. He delves into pricing issues currently affecting localization vendors around the world, and touches on crowdsourcing and collaborative content management in the localization industry.
In the first entry of “Simply CSOFT,” the President and CEO of CSOFT, Shunee Yee, talks about Common Sense Advisory’s recent ranking of the top language service providers around the world. She also introduces the new blog, including its purpose and audience, and touches a bit on Tom Cruise and Jennifer Lopez at the MTV Movie Awards….