TheNewStarbucksLogo OneStepClosertoHardcoreGlobality

The New Starbucks Logo – One Step Closer to Hardcore Globality

Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.

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ReviewIT: Revolutionizing the Translation Review Process

It’s a well-known fact that the third-party review and validation process in our industry is broken. Translations are either completely overlooked, the wrong person is forced to do the job, or third-party organizations are paid to find problems — which they inevitably will, whether the problems exist or not. There is a solution, though. Find out how ReviewIT, the localization industry’s first web-based, collaborative translation review and annotation platform, will change your life.