Brands Lost in Translation

As simple as it may sound, a phrase you often use in one country could mean very different things another country. Read on to avoid the worst of cultural faux pas.

Kickstarting Localization for Clannad

Localization of a cult classic, “Clannad,” has become the first such project to be funded through Kickstarter and the power of the Internet.

Food Translations: The Many McDonald’s Monikers

Nicknames: we often use them. They are a teasing gesture or a term of an endearment for those with whom we have a special relationship: a close friend, a family member, or perhaps a colleague. However, many of us also develop close, intimate relationships with our food and the places that provide it. One such place is McDonald’s.

Big Brands Bouncing Back

Plenty of brands come and go, but some stand the test of time, bouncing back from seeming failure to become better than ever.

Marketing Translations: Branding Blunders

When startups fail to brand properly, it’s understandable but when well-developed brands make seemingly rookie mistakes, you’re more likely to ask, “What were they thinking?”

Going Global with Entertainment Translations

An American TV epic gets an impressive localization makeover for the international market

3D Printing: For or Against Globalization

Today we look at the rise of 3D Printing and the impacts it may have on globalization. Check it out at Simply CSOFT!

Entertainment and Film Translations: Bridging East to West

This week on Simply CSOFT, we dig into the what and why of a global success story. Come take a look!

Why Localization Matters: what Apple, Samsung, KFC, and Nintendo got right

This week on Simply CSOFT, we follow up our post on failed localization attempts with some of examples of companies that got it just right. Come take a look at how well-executed localization benefited companies like Apple and Nintendo.

Localization of Consumer Goods: what KFC, Ford, and others forgot to do

This week on Simply CSOFT, we offer some real-world examples of what happens when companies don’t take the time to properly localize marketing content. The results certainly aren’t ideal… Come take a look!

India: Factors of Globalization and Growth

Hey y’all… Check out today’s blog to read our very first, but hopefully not our last, country study! Today’s post is focused on India, highlighting the driving factors behind its economic rise in the past few decades. Read more to find out where India stands now on the global front and what this may say about India’s (And everyone else’s!) future. See you there!

Translating Multilingual Content for a Global Audience Checklist

Hi everyone! Stop by the blog today to learn some key best practices when preparing content for a global audience. Localization vendors such as CSOFT are here to help you navigate your way through the international market, but quality results start at the beginning. Find out more about simple practices to remember when writing content for new global audiences.