Big Brands Bouncing Back

Plenty of brands come and go, but some stand the test of time, bouncing back from seeming failure to become better than ever.

Marketing Translations: Branding Blunders

When startups fail to brand properly, it’s understandable but when well-developed brands make seemingly rookie mistakes, you’re more likely to ask, “What were they thinking?”

Going Global with Entertainment Translations

An American TV epic gets an impressive localization makeover for the international market

3D Printing: For or Against Globalization

Today we look at the rise of 3D Printing and the impacts it may have on globalization. Check it out at Simply CSOFT!

Entertainment and Film Translations: Bridging East to West

This week on Simply CSOFT, we dig into the what and why of a global success story. Come take a look!

Why Localization Matters: what Apple, Samsung, KFC, and Nintendo got right

This week on Simply CSOFT, we follow up our post on failed localization attempts with some of examples of companies that got it just right. Come take a look at how well-executed localization benefited companies like Apple and Nintendo.

Localization of Consumer Goods: what KFC, Ford, and others forgot to do

This week on Simply CSOFT, we offer some real-world examples of what happens when companies don’t take the time to properly localize marketing content. The results certainly aren’t ideal… Come take a look!

India: Factors of Globalization and Growth

Hey y’all… Check out today’s blog to read our very first, but hopefully not our last, country study! Today’s post is focused on India, highlighting the driving factors behind its economic rise in the past few decades. Read more to find out where India stands now on the global front and what this may say about India’s (And everyone else’s!) future. See you there!

Translating Multilingual Content for a Global Audience Checklist

Hi everyone! Stop by the blog today to learn some key best practices when preparing content for a global audience. Localization vendors such as CSOFT are here to help you navigate your way through the international market, but quality results start at the beginning. Find out more about simple practices to remember when writing content for new global audiences.

Empathy is Key to Globalization Success: An Interview with John Yunker

Check out an interview with web globalization connoisseur and co-founder of Byte Level Research, John Yunker. Read all about what Yunker has to say on the shrinking globe, how social networking sites have lead the way with crowdsourcing, and best practices tips. We were so fortunate to have John Yunker lend his time and expertise. It was truly a treat!

The New Starbucks Logo – One Step Closer to Hardcore Globality

Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.

Petra Held – Achieving Competitive Business Advantage in the European Market

Successful sales strategies in Europe aren’t so simple as offering a good product at a good price. In order to effectively network and sell your products or services in the European market, you need to have an intimate understanding of culture, language, and history in your target market(s). Stop on by and see what Petra Held, a localization expert and business development manager at CSOFT, has to say about the relationship between culture, language, and different sales approaches in Europe.