There are 86 posts filed in Globalization (this is page 6 of 8).
What was once called “a night in” has changed largely over recent years and that’s mostly down to Netflix. It’s a strange thing, the power of this online movie and TV streaming service. For the small price of a monthly subscription, suddenly you can free your Friday night from the captivity of programmed television and put […]
For all kinds of companies going global – Chinese, European, North American – the process is a complicated coordination of numerous components: developing strategy, sustaining R&D, facilitating project design, localizing materials. It takes time and a cohesive vision to bring everything together, and in the process, things can easily fall through the cracks. Sometimes companies […]
When will Chinese companies become major players in the world market? Though the Middle Kingdom has the world’s second largest economy and is home to many large companies, there hasn’t yet been a Chinese brand that has been able to garner overwhelming success with their brand overseas. The very incentive to step into foreign markets […]
Chinese companies appear to be enjoying their golden age of global expansion; Huawei, Alibaba, Xiao Mi, Haier, TP-Link and Mindray are all examples of domestic Chinese companies that have successfully taken their business models to the global market. Unfortunately, for every Huawei or Mindray, there are many companies that encounter enormous hurdles. While 85 percent […]
So there we were, sat overlooking the OTC harbour in Shenzhen, China, no one fully knowing what to expect. There were around 2,000 people there all waiting in anticipation, as were we, for the first ever public jetpack flight in China. It has been a long wait for Martin Jetpack and as the Kuang-Chi host […]
In light of Costa coffee’s recent announcement to almost triple the number of stores in China in the next 5 years, it seems appropriate to discuss one of the most intriguing markets in China: the coffee industry. This is a sector in which big brands from the west have had to adapt drastically and localize everything from product lines to the design of stores in order to meet the needs of a culture so different from their own.
China’s luxury market has experienced an astonishing boom in recent years, with spending by Chinese consumers accounting for one-quarter of the global total. The growth is driven by a number of factors: an increase in the number of Chinese travelers and their household disposable income to name a few. The flourishing Chinese market has presented […]
More and more mobile users are realizing that most mobile apps are a hassle; they simply clutter mobile screens and waste of valuable bandwidth. And app creators are starting to question whether they should make apps to begin with. That’s because as the number of mobile apps has exploded on both the Apple Store and […]
Nicknames: we often use them. They are a teasing gesture or a term of an endearment for those with whom we have a special relationship: a close friend, a family member, or perhaps a colleague. However, many of us also develop close, intimate relationships with our food and the places that provide it. One such place is McDonald’s.
