CSOFT to Assist with Shenzhen Globalization Efforts

Chinese companies appear to be enjoying their golden age of global expansion; Huawei, Alibaba, Xiao Mi, Haier, TP-Link and Mindray are all examples of domestic Chinese companies that have successfully taken their business models to the global market. Unfortunately, for every Huawei or Mindray, there are many companies that encounter enormous hurdles. While 85 percent […]

Marketing Translations: Social Media and the Evolution of Language

Marketing Translations have been crucial to the evolution of language online. With words such as “unfriend,” “selfie” and “lol” finding their way from our computer screens to our everyday vocabulary, there’s no denying social media has a significant impact on the way we communicate. It exposes language to a constant state of alternation, regeneration, and […]

I Translate Panel

What Does “I Translate, I Transform” Mean to You?

“I translate, I transform.” What does this phrase mean to you? CSOFT’s very own Will Knight presented his panelists with that question at the recent CSOFT’s 11th Annual Summit in September. On the panel were Paul Liotti, technical communications and localization manager for Carestream, Annya Sedova-Bertram, senior manager at EMC, and Francois Zhang, director for […]