So many countries, so many global holidays and traditions...

Celebrate the Holidays with CSOFT Around the World

Nowadays, annual celebrations of global holidays are far from region-specific. With the people celebrating them dispersed far and wide in the world, local traditions are gradually becoming more global in nature, particularly as global travel restrictions force people to gather in new ways. The end of the year usually symbolizes a time of coming together and sharing moments of happiness. Populations around […]

Halloween

CSOFT Story Contest (Winner): Who’s Coming on Halloween Night?

Who’s Coming on Halloween Night? Tonight is Halloween Night. It is really exciting. Little Pumpkin hid behind the door and waited for his friends anxiously. Father Pumpkin, Mother Pumpkin, Grandpa Pumpkin, Grandma Pumpkin and Big Pumpkin did not notice his absence – they were busy making Pumpkin cake. Following traditions, Little Pumpkin’s family was celebrating […]

Cross-border communication is one thing the sun will never set on

CSOFT Values Cross-Border Communication, Inside & Out

Regardless of who you interact with here at CSOFT (which stands for Communication Solutions Of Foreign Trade, with the word “soft” implying an intelligent harnessing of technology) you will find values both within the company, and within the people, that are universal to cross-cultural and cross-border communication. At CSOFT, we celebrate diversity and inclusivity, both […]

CSOFT CEO Shunee Yee Speaks with CGTN About How to Win With China

As the final installment in CGTN’s special series about “Global Business in Guangzhou” covering the 2018 Fortune Global Forum, Shunee Yee discussed three major points with two other panelists – where the opportunities are for multinationals working with China, what the best way of globalizing is, and how China and its companies can better engage with the global community.