Translating for eCommerce: eCommerce is Changing the World

Since the dawn of the Internet and the proliferation of the personal home computer, commerce in general has changed dramatically, from marketing and advertising, to B2B and B2C supply chains.

The Pitfalls of Bad Translation for Big Companies

Being a multinational company can be tough sometimes. What may work domestically may fall totally flat when implemented abroad. In no other place can this be seen more clearly than in cases of poor, inaccurate translation.

The 3 Best Translation Tools

There are a variety of methodologies and tools within the translation industry that go into the creation of an accurate and effective translation. These tools help support a translator in completing a translation job that both conveys the original message and embodies the original content.

3 Companies that Used Translation Innovation to Go Global

Translation Innovation is necessary to going global. When your company is looking to go global, and bridge the gap between domestic and international markets, it can often be difficult to break one’s own tried and tested mold in order to achieve market penetration. While it may be easy to say, “If it ain’t broke, don’t […]

Using E-Learning to Maintain Brand Values While Going Global

As a company that is in the wondrous, but often pitfall-laden transition of going global, you may wonder, “How can we, as a company, retain the personal-touch and uniqueness of our brand without the hands-on benefit of actually being onsite?” While there are many strategies that can maintain your brand values abroad, enlisting E-learning as […]

3 Common Problems of Machine Translation Services

On January 7th, 1954, a massive IBM computer, dubbed the “polyglot brainchild”, translated over sixty sentences from Russian to English. This computer, the IBM 701, marked the first publicly announced instance of machine translation services. Lauded as a miracle and a massive advancement in the fields of both computer science and linguistics, this achievement sparked […]

From Domestic to Global: Investing in Globalizing Companies

When looking to invest in globalizing companies that are about to go global there are many important factors to take into account. These factors can determine whether a company will thrive abroad, or sink under the pressures of a foreign market. Before investing, it is imperative to fully evaluate the plethora of influences that can […]