The People’s Republic has seen a lot of foreign companies find success in recent years, but a shift is happening in the market. It involves less foreign expansion into China and more innovation coming out of the country. Technology is at the forefront of the shift, with Chinese tech companies beginning to outperform their foreign counterparts. […]
There are many factors to consider when looking at a companies global readiness. So, as a business owner, how do you determine when to take the plunge and attempt to cross the border into another country? In order to measure how prepared a company is to globalize, there are several factors that must be considered. These […]
Taking your business into the global marketplace can be a daunting task, but its rewards outweigh the risks. Here we have put together five inspirational quotes for businesses seeking to break into foreign markets. If you think your company has what it takes to go global, then strategize and execute. Be prepared for mistakes and […]
At a recent event this summer in London, I was fortunate enough to be in the audience to hear former US President Bill Clinton speak. He suggested that the multi-polar world is facing an unprecedented set of challenges, partly because of its interconnectivity.
Approximately 1.2 billion people, almost 16% of the world’s population, speak Chinese as their first language, making localizing in Mandarin essential for communicating with this unique demographic. While Chinese is spoken across Asia, when referencing the “Chinese” language, we are generally referring to the Mandarin language, the standard language of China. The majority of China […]
The global market is increasingly competitive, but in the age of social media, companies are given the chance to stand out, once and for all. Brands have the option of connecting with consumers on their level – be it through Facebook, Twitter, Instagram or Snapchat. The number of social media platforms available makes it seem […]
Should you be hiring technical writers to support your company’s documentation needs? Young and growing companies continue to encounter this challenge when expanding their market reach for the first time. Technology products are becoming more and more global. Research and development at the world’s largest tech companies is often conducted internationally, and products like iPhones […]
CSOFT is delighted to have presented Stepes (pronounced / ‘steps/), the world’s first mobile platform for human translation, at this week’s 2016 TAUS Executive Forum in Beijing. Stepes founder Carl Yao was there along with other representatives from HP, VMware, Huawei, LeEco and Microsoft.
Less than three decades ago, China produced about 3% of global goods; today, it is the world’s largest manufacturing nation, with its economic output accounting for nearly 25% of global GDP. Dubbed the “factory of the world,” China is now ready to take its next step, transforming its economic infrastructure from a manufacturer of mass quantity, to one of high quality.
When going global, no stone should be left unturned. One important aspect in the internationalization process is translating your marketing strategy to make sure that your message resonates with your target audience. This translation of content and to make it culturally engaging is integral in building a successful presence in a new market for three […]
In 1970, during the height of the counterculture movement in the US, massive student protests opposing the Vietnam war brought people together, gave them a voice, and empowered them to stand up for their beliefs. The environment, however, was still relatively unprotected. Factories released smoke and sludge, and big V8 Sedans guzzled leaded gas with […]
