When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]
With news this week that Google has improved some of the key linguistic functionalities of its search engine’s machine learning algorithms – including an AI spell check improvement that Google’s head of search considers more important by itself than the previous five years’ progress – it is an interesting moment in the brief history of […]
A lot has happened in the two weeks since the natural language processing wonder known as GPT-3 shook the AI world with news that Microsoft now has exclusive rights to begin developing applications with it. Sticking to GPT-3, there may or may not be any residual shock value in reports that the algorithm recently enjoyed […]
A CSOFT Guide: Work from Home Productively Millions of people around the world have transitioned to working from home this year in light of the pandemic. With a team of over 10,00 linguists and subject matter experts, many CSOFTers actually work from their home offices all over the world. This year, some CSOFTers have reflected […]
When heavyweight technologies, such as blockchain and quantum computing, begin to clash, it isn’t always a straightforward matter of competition. Beyond the inevitable struggles for dominance that arise within technological sectors, separate spheres of technology can sometimes create existential threats for each other despite sharing little of a marketplace in common. Just as interesting, these […]
When bombarded almost weekly with reports of the latest hair-raising machine learning or facial recognition capabilities, it is easy to tune out the rising clamor over advancing AI while a human-obsolete world fails to materialize in our midst. Even so, headlines this week like Microsoft Gets Exclusive Access to AI Deemed ‘Too Dangerous To Release’ […]
Among recent technological benchmarks, 3D printing is unique in its potential to “democratize” technical innovation for consumers worldwide. Also referred to as Additive Manufacturing, or AM, 3D printing has managed in the few years since its emergence to not only enhance the precision and complexity of physical production, but also to eliminate many of the […]
For many who entered 2020 optimistic about blockchain and cryptocurrency, the pandemic quickly raised fears that the bulk of an industry already fighting for mainstream adoption and monetization would soon be on its last legs. In yet another instance of how adversity can favor innovators, though, the year so far has been a surprising boon […]
With the fossil fuel industry facing daunting global challenges and governments worldwide rethinking their carbon footprints, alternative and renewable energies have had an unexpected spotlight moment during the 2020 pandemic. On the one hand, many gas and oil conglomerates have seen their global market gains depleted by reduced economic activity worldwide, as well as international […]
As data and information become increasingly vital resources for companies navigating the complexities of global markets, the need for innovative data and content management techniques has become a prevalent strategic concern across sectors. Already an established focus for internal management practices, this need is rapidly gaining attention in external-facing business areas including sales, marketing, and […]
As the market for hybrid and electric vehicles takes off, the latest trends in the market will soon give rise to new needs for electric vehicle translations and supply chain localization, as indicated by an uptick in developments in key overseas markets. Despite recent setbacks in the industry, many Chinese electric vehicle (EV) companies have […]
The eCommerce sector has experienced remarkable growth in the past couple of quarters. In a major incentive for eCommerce translation and localization, Digital Commerce 360 reports that global cross-border online sales increased 21% between January 1st and June 14th, compared to 2019 data for the same quarters. In addition, Consumer research by PYMNT shows that 60% […]
