In a year that has seen all of us adapting to new models for conducting virtually every aspect of our lives (virtually), one thing that has seemingly never failed to carry on the same as ever is artificial intelligence. 202o has been a major year for language AI, in particular, and the stories from throughout […]
Cross-cultural branding is a tricky business, and it is never enough simply to know your own brand or product. Even in the seemingly universal world of sports, brand identity relies greatly on external perception, and companies in the sports industry must possess deep cultural understanding to enhance their targeting capabilities and avoid misrepresentations or even […]
In the fascinating world of medical AI, applications that utilize machine learning to solve problems tend to amaze in unexpected ways. True to form, DeepMind, the reigning world Go champion, chess champion, and eternal victor in popular eSports such as Warcraft, may have cut its teeth in the gaming world to get where it is […]
Last week, we looked at how research on a multilingual knowledge base at Google could be forging the beginnings of truly multilingual language AI, marking one of the more interesting recent technological developments for the localization industry. Now, days later, new reports on a study at Facebook AI Research appears to signal even more compelling developments in NLP (natural language processing) than systems that can cross-reference world idioms. Challenging criticisms that NLP agents tend to be flat approximations of human speakers, it […]
Big-box companies like Amazon and Walmart have only been enhancing their dominant presence in today’s market, particularly through recent eCommerce strengthening efforts. Their relentless takeover from acquisition to plain out-performance of smaller companies has similarly brought them to the international stage. Their expansion models however, have been significantly different with various results for their eCommerce […]
What if multilingual AI truly had the ability to make assorted connections spanning a broad knowledge of the world sourced from hundreds of languages? When you enter a piece of text in Google Translate using the ‘Detect language’ feature, an algorithm able to recognize the belonging of specific words and patterns to various world languages selects one of many linguistic frameworks at its disposal, then begins the more linear natural language processing (NLP) task of translating your […]
Have you ever thought about the importance of AI technology localization and the role it has in your communications? For everyone keeping up with our posts on the latest developments in artificial intelligence, two major themes in how AI technology is impacting communications are likely already familiar points of interest: how AI is changing industries that need communication solutions, […]
Different companies have their distinct ideas about business best-practices, and the role internal communications have on a global scale. Outward engagement best practices vary from industry to industry, country to country, and even between sectors, and different emphases are put on different tactics to localize internal communications such as brand position, differentiation, and customer experience, […]
Who’s Coming on Halloween Night? Tonight is Halloween Night. It is really exciting. Little Pumpkin hid behind the door and waited for his friends anxiously. Father Pumpkin, Mother Pumpkin, Grandpa Pumpkin, Grandma Pumpkin and Big Pumpkin did not notice his absence – they were busy making Pumpkin cake. Following traditions, Little Pumpkin’s family was celebrating […]
2020 on the U.S. West Coast A U.S. Cultural Perspective by Cai the dog Well… 2020 sure has been interesting. Wherever you are on the globe, it likely hit you like a ton of bricks. On the U.S. West Coast, our problems were compounded: a global virus, crazy elections, and fires… it’s been a tough […]
(A CSOFT Halloween Story: The following events took place between 11:50 pm – 12:00 am, on the 15th floor of the World Financial Center (WFC)). CSOFT Halloween: A Muddled, Befuddled Night-In 11:50 pm – 11:51 pm, Room 15-208 She laid her head in her hands with a slow inhale of breath and a slight groan. […]
This week the Harvard Business Review addressed the need for increased thought leadership in regulatory submissions for the tech world pertaining to cloud computing, artificial intelligence, blockchain, and smart robotics. As the author highlights, these technologies are so disruptive that the question is not only how they should be regulated, but if governments and regulatory bodies […]
