Translation Tools in the Cloud: ReviewIT and TermWiki at Silicon Valley’s IMUG

Just last Thursday, the localization and internationalization experts at IMUG hosted an event at Adobe’s headquarters in San Jose in which CSOFT’s Uwe Muegge and Matt Arney presented two of CSOFT’s most recent developments in language technology. Stop on by for a quick recap of the event and more information about translation tools in the cloud.

Tuesday Tips – Three Quick Localization Pointers from Annette Hemera

Stop on by to check out three quick tips for getting the most out of your localization budget from one of CSOFT’s expert business development managers and consultants, Annette Hemera. If you’re a translation buyer or document manager, these tips are for you. And if you’ve got any pointers of your own, feel free to share them with the rest of our readers!

The New Starbucks Logo – One Step Closer to Hardcore Globality

Have you heard the news about Starbucks’ new logo? Apparently, there’s a big fuss online because they removed the company’s name and the word “coffee” from the logo, leaving only the iconic representative of their products, the green siren. Fans of Starbucks seemed to be fairly against the change, but it’s possible that the removal of the words from the logo is an important part of Starbucks’ globalization strategy. If you’re interested in international branding, business, or language, you should stop on by and let us know what YOU think about this wordless logo that’s left so many consumers speechless.

Petra Held – Achieving Competitive Business Advantage in the European Market

Successful sales strategies in Europe aren’t so simple as offering a good product at a good price. In order to effectively network and sell your products or services in the European market, you need to have an intimate understanding of culture, language, and history in your target market(s). Stop on by and see what Petra Held, a localization expert and business development manager at CSOFT, has to say about the relationship between culture, language, and different sales approaches in Europe.

Women in Localization Officially Announces Board of Localicious Professionals

At their holiday party last week, the Women in Localization group officially announced a new board of directors and managers. Stop on by to read more about the group, their goals, and check out the newly elected board. Also, if you yourself are a woman involved in localization or globalization, come see how you can join this growing global group of professional women localizers.

Women in Localization – Powerful Movers and Shakers in the Industry Go Global

Have you ever heard of Women in Localization? It’s a group that started in Northern California just a few years back, and recently their membership has practically exploded in numbers as the group opened their doors for global membership. Come check out this exclusive interview with the three brilliant founders who discuss the history of their group, the challenges women face in this industry, and how Women in Localization is rapidly growing into powerful, international team of movers and shakers.