There are 164 posts tagged translation (this is page 1 of 14).
When you hear localization in space, it is easy to imagine a situation like 2024’s Dune Part Two, in which culturally informed communications help connect people and societies from across the galaxy. In the reality of space travel, however, translation and localization play a major role in a mission’s success far before contacting otherworldly life. […]
If you’ve ever copied a string of foreign text into Google Translate, you’re surely familiar with the Detect Language function of neural machine translation, the form of language AI that delivers everything from a quick lookup in another language to the raw MT in any machine translation post-editing (MTPE) localization project. Even if you don’t […]
Last week, we looked at how research on a multilingual knowledge base at Google could be forging the beginnings of truly multilingual language AI, marking one of the more interesting recent technological developments for the localization industry. Now, days later, new reports on a study at Facebook AI Research appears to signal even more compelling developments in NLP (natural language processing) than systems that can cross-reference world idioms. Challenging criticisms that NLP agents tend to be flat approximations of human speakers, it […]
Big-box companies like Amazon and Walmart have only been enhancing their dominant presence in today’s market, particularly through recent eCommerce strengthening efforts. Their relentless takeover from acquisition to plain out-performance of smaller companies has similarly brought them to the international stage. Their expansion models however, have been significantly different with various results for their eCommerce […]
When a company’s product or service is not interpreted or understood correctly by consumers, it can have a damaging impact on a company’s global product marketing and performance on the international market, with rebranding sometimes seen as the only solution. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’. With over […]
A lot has happened in the two weeks since the natural language processing wonder known as GPT-3 shook the AI world with news that Microsoft now has exclusive rights to begin developing applications with it. Sticking to GPT-3, there may or may not be any residual shock value in reports that the algorithm recently enjoyed […]
With the fossil fuel industry facing daunting global challenges and governments worldwide rethinking their carbon footprints, alternative and renewable energies have had an unexpected spotlight moment during the 2020 pandemic. On the one hand, many gas and oil conglomerates have seen their global market gains depleted by reduced economic activity worldwide, as well as international […]
The eCommerce sector has experienced remarkable growth in the past couple of quarters. In a major incentive for eCommerce translation and localization, Digital Commerce 360 reports that global cross-border online sales increased 21% between January 1st and June 14th, compared to 2019 data for the same quarters. In addition, Consumer research by PYMNT shows that 60% […]
How important is localization in today’s electric vehicle sector? More and more, this awakening market is diversifying in ways that imply EV translation will soon be needed not just to bring more of these vehicles to new markets but to keep up with changing supply chains as new technologies enter production. The global COVID-19 pandemic […]
As governmental bodies determine their responses to the coronavirus pandemic, technology is reaching across nations to aid these efforts in a wide range of capacities, from supporting NGO communications to coordinating vaccine development efforts. In these times, information regularly crosses linguistic boundaries with the utmost urgency, and in response people all over the world have […]
A few months into the global COVID-19 pandemic, the way you do your week’s grocery shopping has radically changed, and with that has come a new incentive for digital wallet providers to seek out digital payment translations for their apps. Maybe your local stores were open for browsing, allowing you to walk in so long […]
Regardless of who you interact with here at CSOFT (which stands for Communication Solutions Of Foreign Trade, with the word “soft” implying an intelligent harnessing of technology) you will find values both within the company, and within the people, that are universal to cross-cultural and cross-border communication. At CSOFT, we celebrate diversity and inclusivity, both […]
