From Domestic to Global: Investing in Globalizing Companies

When looking to invest in globalizing companies that are about to go global there are many important factors to take into account. These factors can determine whether a company will thrive abroad, or sink under the pressures of a foreign market. Before investing, it is imperative to fully evaluate the plethora of influences that can […]

3 Chinese Tech Giants Who Globalized Successfully

The People’s Republic has seen a lot of foreign companies find success in recent years, but a shift is happening in the market. It involves less foreign expansion into China and more innovation coming out of the country. Technology is at the forefront of the shift, with Chinese tech companies beginning to outperform their foreign counterparts. […]

Technical Communications: CSOFT Attends tcworld China 2016

CSOFT is proud to be participating in the technical communications (tekom) tcworld China 2016 in Shanghai on April 18-19. Our technical communicators, account managers, and operations managers from all around the world along with other experts in the technical communication and localization industries are there at the Pudong InterContinental to learn, network, and exchange ideas for […]

Common Mistakes by Chinese Companies Going Global

Now, Chinese companies are going global and looking to expand abroad more than ever before. CSOFT’s Shenzhen 100 project is analyzing China’s globalizing businesses, zooming in on China’s modern hub of high tech, globalizing industry: Shenzhen. Our analysis puts Shenzhen companies into two general groups: “mature transformers” and “fast rising companies.” Jack Ma once likened […]

International Market Access: TP-Link’s Success Worldwide

International Market Access: TP-Link’s Success Worldwide

Chinese manufacturer of computer networking products TP-Link is one of the few examples of a Chinese company that has successfully gone global. The Shenzhen-based company has become one of the world’s leading providers of SOHO & SMB networking products and is still growing and striving to become one of the top 3 networking providers in the world.
But how did TP-Link manage to become this successful on a global level?