There are 124 posts filed in Language & Culture (this is page 4 of 11).
Taking your company to the global market can be a very exciting time for you and your business. However, going global isn’t always as easy as it may seem. To help you navigate this path, we’ve put together a list of three key things to avoid when taking your company to the next level.
Approximately 1.2 billion people, almost 16% of the world’s population, speak Chinese as their first language, making localizing in Mandarin essential for communicating with this unique demographic. While Chinese is spoken across Asia, when referencing the “Chinese” language, we are generally referring to the Mandarin language, the standard language of China. The majority of China […]
When going global, no stone should be left unturned. One important aspect in the internationalization process is translating your marketing strategy to make sure that your message resonates with your target audience. This translation of content and to make it culturally engaging is integral in building a successful presence in a new market for three […]
Here at CSOFT, our office is filled with people from all across the globe, all working together in an environment that requires cross-cultural communication at its finest. In addition to all the languages you might hear while hanging out at our MILK and Cookies café, should the conversation switch to English, you will hear a […]
When thinking of the arts in education, most people will think back to their elementary school music class. Maybe they will picture a teacher playing the guitar or piano alongside a group of singing children, or an art teacher helping them sculpt a clay bowl or pot. While the arts have historically been present in […]
Without speaking a word, humans are able to convey a wide array of emotions thanks to global communication and body language. It is a universal mode of communication that goes beyond verbal language to reveal people’s attitude and feelings. From every country to every tribe, there are 6 universal non-verbal expressions that can be easily […]
As we find ourselves in a decade of opportunity, the ambition to be successful intensifies. Aspiring entrepreneurs spend an abundance of time studying the world’s most successful individuals, attempting to define what separates the winners from the losers. While reading self-help materials can often inspire us, it can also lead us to despair as we […]
When travelling to China for a business trip, many first-time foreigners arrive with a winding list of do’s and don’ts, believing that these handy rules of etiquette are the primary key to successful negotiations. While “do: bring your own translator” and “don’t: begin eating before the host” are tips that may help get you into […]
One of the most iconic aspects of the streets in China is the various types of delicious local snacks that can be accessed easily on nearly every corner. For many years, China has been famous for its street food, something that hasn’t really been comparable to anything in the western world until recently with food […]
Success in any rapidly changing business environment requires learning how to create and lead more effective teams. This is especially true now that organizations are increasingly multinational in scope, and cross-cultural leadership on teams has become the new norm.
A city riddled with urban culture, infamous nightlife, delicious food and rich history, Berlin is a must-see destination for your bucket list. Whether you are headed there for business or pleasure, Berlin, which is just one-hour flight away from CSOFT’s branch office in Düsseldorf, radiates energy from its beautiful architecture and an equally eclectic social […]
In today’s globalized world, it is more important than ever to know how to navigate cultural differences in order to build a successful business. In a book titled The Culture Map: Breaking through the Invisible Boundaries of Global Business, writer Erin Meyer, affiliate professor at INSEAD, gives a detailed depiction on how culture affects global […]
