Using E-Learning to Maintain Brand Values While Going Global

As a company that is in the wondrous, but often pitfall-laden transition of going global, you may wonder, “How can we, as a company, retain the personal-touch and uniqueness of our brand without the hands-on benefit of actually being onsite?” While there are many strategies that can maintain your brand values abroad, enlisting E-learning as […]

localizing your eLearning content is essential

5 Tips for Localizing Your eLearning

Why is localizing your eLearning content important? In today’s dynamic workplace, what may sound like simple tasks often require certain skills and industry knowledge. This means that offering your team high-quality and effective training is crucial to their success, and that of your company. However, providing this training can be costly and time consuming. It’s […]

Internationalization

Internationalization Done Well: 3 Reasons Going Global Requires More Than Just Translation

When going global, no stone should be left unturned. One important aspect in the internationalization process is translating your marketing strategy to make sure that your message resonates with your target audience. This translation of content and to make it culturally engaging is integral in building a successful presence in a new market for three […]

Industry Insight: What Is Effective Localization?

One of the biggest misconceptions when it comes to localization is that it is simply translation. However, localization is much more than directly translating phrases into multiple languages. Effective localization covers translating the text itself and tailoring all kinds of materials to suit new cultural contexts. This can include changing the page orientation or user interface […]