There are 111 posts filed in Localization Tips (this is page 6 of 10).
In the modern world, there are few people who have never required the use of translation services. Whether on vacation, travelling for work, or communicating internationally for business there are now so many situations where you might find yourself in need of a translator. No time for human translation services? Never fear. Thankfully, we live […]
Entering a foreign market can be daunting, even for the biggest of businesses. While a company may have success back home, being prosperous in an unfamiliar landscape has entirely new challenges that need to be prepared for accordingly; because of this, we have put together a list of 5 key steps companies often overlook when going global.
Taking your company to the global market can be a very exciting time for you and your business. However, going global isn’t always as easy as it may seem. To help you navigate this path, we’ve put together a list of three key things to avoid when taking your company to the next level.
When going global, no stone should be left unturned. One important aspect in the internationalization process is translating your marketing strategy to make sure that your message resonates with your target audience. This translation of content and to make it culturally engaging is integral in building a successful presence in a new market for three […]
[dropcap type=”square or circle”] I [/dropcap]t only takes a quick look around to realize that the age of the language of China has arrived. Consumers around the world are typing on their Lenovo computers, watching their favorite programs on Hisense television sets and talking on Huawei mobile phones. Invigorated by its 1.4 billion inhabitants, China […]
Despite being founded less than 7 years ago, Uber has quickly become one of the most successful app’s we have ever seen in this new age of technology, with it being reported to have exceeded 1 billion rides in Uber cars by the turn of 2015. But just how did it become such a roaring […]
What was once called “a night in” has changed largely over recent years and that’s mostly down to Netflix. It’s a strange thing, the power of this online movie and TV streaming service. For the small price of a monthly subscription, suddenly you can free your Friday night from the captivity of programmed television and put […]
One of the biggest misconceptions when it comes to localization is that it is simply translation. However, localization is much more than directly translating phrases into multiple languages. Effective localization covers translating the text itself and tailoring all kinds of materials to suit new cultural contexts. This can include changing the page orientation or user interface […]
Most food and beverage companies looking to enter foreign markets are faced with a common question: to localize, or not to localize? Consumers worldwide are attracted to the idea of “Made in USA” and eager to try a product composed of flavors so very different from their own.
In light of Costa coffee’s recent announcement to almost triple the number of stores in China in the next 5 years, it seems appropriate to discuss one of the most intriguing markets in China: the coffee industry. This is a sector in which big brands from the west have had to adapt drastically and localize everything from product lines to the design of stores in order to meet the needs of a culture so different from their own.
